- State Farm Backs MommyCast Videos
Marketing Daily, Aaron Baar - Monday, May 18, 2009
"Our consumer packaged goods counterparts have long considered moms the gatekeepers ...
- BBVA Compass Bank Changes URL, Plans Campaign
Marketing Daily, - Friday, May 15, 2009
Online visitors to compassbank.com will be redirected to bbvacompass.com. The change reflec ...
- GMAC Bank Changes Name To Ally Bank
Marketing Daily, Tanya Gazdik - Friday, May 15, 2009
The re-branding of the bank, a unit of GMAC Financial Services, ...
- Gay/Lesbian Group Honors Levi's, Wells Fargo
Marketing Daily, - Thursday, May 14, 2009
The Gay & Lesbian Alliance Against Defamation (GLAAD) is launching an Advertisi ...
- Credit Cards Pass Travel In Loyalty Club Members
Marketing Daily, Tanya Gazdik - Wednesday, May 13, 2009
"The travel industry pioneered the modern loyalty program," says Colloquy Partner Kel ...
- Mintel: Plastic Is Plummeting
Marketing Daily, - Thursday, May 7, 2009
Chicago-based marketing firm Mintel says people aren't using their credit cards. T ...
- Top 10 UK Credit Card Brands
Marketing Daily, - Friday, May 8, 2009
1 Barclaycard 2 Capital One 3 NatWest 4 Lloyds TSB 5 Americ ...
- Aflac Teams 'Up' With Disney-Pixar
Marketing Daily, Tanya Gazdik - Thursday, May 7, 2009
"This is part of our overall new campaign strategy called Wingspan," sa ...
- Chrysler Launches May Incentives
Marketing Daily, - Wednesday, May 6, 2009
Chrysler is launching a May incentives campaign that offers up to $4,0 ...
- Wachovia Securities Rebranded As Wells Fargo Advisors
Marketing Daily, - Wednesday, May 6, 2009
Wells Fargo & Co. has rebranded its newly acquired brokerage, Wachovia Securitie ...
- MasterCard CEO Expects Marketing Spend To Grow
Marketing Daily, Tanya Gazdik - Sunday, May 3, 2009
Purchase, N.Y.-based MasterCard Inc. said Friday that its first-quarter profit fell 1 ...
- Hartford Financial Posts $1.2 Billion First-Quarter Loss
Marketing Daily, - Monday, May 4, 2009
The Hartford Financial Services Group Inc. posted a $1.2 billion first-quarter lo ...
- Dear Bev: What do I say about money when my past job paid more than the one I'm interviewing for?
MediaDailyNews, Beverly Weinstein - Thursday, April 30, 2009
In a market with more candidates than jobs, a willingness to ...
- HMO Giant Adds Spots To 'Thrive' Effort
Marketing Daily, - Tuesday, April 28, 2009
They are the latest elements of Kaiser Permanente's five-year-old, $50-million-per-year campaign. Th ...
- Bank Of America Rebrands Countrywide
Around the Net In Brand Marketing, Thom Forbes - Monday, April 27, 2009
Countrywide Home Loans signs came down and Bank of America Home Loa ...
- Obama Puts Pressure On Credit Card Issuers
Around the Net In Brand Marketing, Thom Forbes - Friday, April 24, 2009
...
- Drug Deals Tie Prices To How Well Patients Do
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 23, 2009
Some drug makers are pegging how much insurance companies pay for the ...
- Credit Card Rewards Pass Frequent Fliers
Marketing Daily, - Tuesday, April 21, 2009
But "the party appears over" for what Colloquy terms the "Golden A ...
- Congress Takes Aim At Credit Card Lending
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 21, 2009
...
- Nationwide Jettisons 'Fast' For Gutsier Approach
Marketing Daily, Karl Greenberg - Monday, April 13, 2009
The company auditioned over 100 employees, and did video interviews of 2 ...
- GEICO Launches Fast Web Site
Marketing Daily, - Friday, April 10, 2009
Auto insurance company GEICO has launched a Web site for race enthusias ...
- So Much To Do, So Little Time
Research Brief, Jack Loechner - Monday, April 13, 2009
According to the latest data from Mediamark Research & Intelligence, despite t ...
- Discover Campaign Zeroes In On Cashback
Marketing Daily, - Thursday, April 9, 2009
Broadband video is also part of the marketing mix, featuring a play ...
- Colo. Bank To Buzz Baseball Fans At Opener
Marketing Daily, Nina Lentini - Thursday, April 9, 2009
The latest in a series of a media-specific ad campaigns for t ...
- Credit Union's Strategy Weathers Economy
Marketing Daily, - Wednesday, April 8, 2009
"Freedom Is ..." replaced a strictly brand-centric campaign that had been celebrati ...
- Credit Card Companies Tightening Limits
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 8, 2009
Acting on informed hunches about where unemployment may strike next, credit ca ...
- Most Get Professional Help With Taxes
Marketing Daily, - Monday, April 6, 2009
Despite the widespread availability of software and Internet services that assist ...
- HomeFinder.com Launches $40M Newspaper Effort
Marketing Daily, - Monday, April 6, 2009
Two initial ads, under the theme "Let Homes and People Find Ea ...
- Firms Shifted Direct Mail Strategy In '08
Marketing Daily, - Thursday, April 2, 2009
Mintel Comperemedia found that the trend was clearly for banks to se ...
- PR Outranks Advertising in Improving Consumer Confidence in Banks
Research Brief, Jack Loechner - Friday, April 3, 2009
When asked about their banks, insurance companies and investment firms, the stu ...