- Charles Schwab Launches 'Aggressive' Creative
Marketing Daily, Tanya Gazdik - Tuesday, June 16, 2009
The six-week campaign is "definitely more aggressive" and includes more of ...
- Beneficial Bank Dangles Personal Manager
Marketing Daily, Aaron Baar - Monday, June 15, 2009
Because many of these users may hear of the product from ...
- A New Financial Foundation
Around the Net In Brand Marketing, Thom Forbes - Monday, June 15, 2009
Timothy Geithner, secretary of the Treasury, and Lawrence Summers, director of t ...
- Health Insurers Increase Direct Mail Marketing
Marketing Daily, - Friday, June 12, 2009
Health insurance companies have increased direct mail offers to individuals by 1 ...
- Dodd Backs Consumer Watchdog Agency For Financial Products
Around the Net In Brand Marketing, Thom Forbes - Friday, June 12, 2009
The Obama administration next week plans to propose a new agency wi ...
- HSBC Bank Preps Plans For Wimbledon
Marketing Daily, Karl Greenberg - Thursday, June 11, 2009
As part of the marketing around its sponsorship of the event, HS ...
- BofA, Yahoo To Target Small Biz Owners
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2009
The campaign, which launches this week, includes a social media push ...
- Online Bank Is For The Birds
Online Media Daily, Laurie Sullivan - Wednesday, June 10, 2009
Would you dump your hard-earned money into a savings account called SmartyPi ...
- Bank Of America Courts Small Business Through Yahoo
Online Media Daily, Tanya Gazdik - Wednesday, June 10, 2009
Bank of America is partnering with Yahoo to build visibility online wi ...
- Chase Launches New Rewards Program
Marketing Daily, - Tuesday, June 9, 2009
Chase Card Services has launched a new rewards program for its Cha ...
- In Ads, Banks Try the Warm, Cozy Approach
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 9, 2009
Would you believe that there's a real campaign out there for Redne ...
- Farmers Insurance Group Signs With L.A. Sparks
Marketing Daily, - Friday, June 5, 2009
The Farmers Insurance Group of Companies has signed a multi-year marketing partnersh ...
- PNC Shifts Media, Creative To Deutsch
MediaDailyNews, - Monday, June 8, 2009
PNC Financial has moved its $100 million creative and media account ...
- CBS MoneyWatch.com Launches Out Of Beta
Online Media Daily, - Monday, June 8, 2009
There may be less money to keep an eye on on, b ...
- Bank Of America Ends Olympics Partnership
Marketing Daily, - Thursday, June 4, 2009
Bank of America Corp. is ending its 16-year sponsorship of the U. ...
- New USAA Campaign Plays Up Strength, Stability
Marketing Daily, Tanya Gazdik - Thursday, June 4, 2009
The reportedly $25 million campaign -- which the bank says is i ...
- Chrysler Offers New Spiff
Marketing Daily, - Wednesday, June 3, 2009
Chrysler LLC is upping June incentives for Dodge, Chrysler and Jeep vehicl ...
- Farmers Uses 'Tried-And-True' Approach
Marketing Daily, Karl Greenberg - Tuesday, June 2, 2009
The effort instills both the idea that an insurance company is real ...
- What's In The Cards?
Marketing Daily, Robert Passikoff - Tuesday, June 2, 2009
You'd better hope that those new regulations are in easy-to-understand language. An ...
- WaMu Officially Becomes Chase Today
Around the Net In Brand Marketing, Thom Forbes - Monday, June 1, 2009
...
- Senate Committee Investigates Online Marketing Practices
Around the Net In Brand Marketing, - Friday, May 29, 2009
In Washington, the Senate Commerce Committee has launched an investigation into ...
- Credit Cards Beat Cell Providers In Billing Accuracy: Survey
Around the Net In Brand Marketing, - Thursday, May 28, 2009
More Americans trust credit card companies to provide accurate bills than th ...
- How Low Can They Go? Financial Services Firms' Customer Advocacy Rankings Falter
Marketing Daily, Tanya Gazdik - Tuesday, May 26, 2009
Financial services firms have sunk to their lowest rating ever in Forrest ...
- State Farm Teams Up With Live Nation In Promo
Marketing Daily, - Thursday, May 21, 2009
Insurance company State Farm will promote its designated driver program for Li ...
- Obama Eyes Consumer Financial Protection Unit
Marketing Daily, - Thursday, May 21, 2009
President Barack Obama's administration is looking at creating a federal consumer finan ...
- J.D. Power: Customers Not Committed To Their Banks
Marketing Daily, Tanya Gazdik - Thursday, May 21, 2009
"Banks with high brand image scores typically engage in practices that foc ...
- Correction
Marketing Daily, - Thursday, May 21, 2009
A story on NBA's deal with Joe/Joseph Abboud [May 18] incorrectly report ...
- MasterCard Uses Dance To Reach Hispanic Market
Marketing Daily, Karl Greenberg - Thursday, May 21, 2009
The humorous TV spot, which features members of the International Quebradita Danci ...
- Credit Card Regulations Clear Senate; Swift Passage Expected
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 20, 2009
The Senate voted 90 to 5 to pass a bill that wou ...
- AmEx To Cut Jobs, Marketing Spend
Marketing Daily, - Tuesday, May 19, 2009
American Express announced plans to reduce spending on marketing and business developme ...