Around the Net

In Ads, Banks Try the Warm, Cozy Approach

Would you believe that there's a real campaign out there for Redneck Bank: "Where bankin's funner!"? It's for the newly renamed online division of Bank of the Wichitas. http://www.redneckbank.com/ Louise Story reports on this and other marketing efforts to burnish the image of banks and banking.

Read the whole story at New York Times »

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