The Farmers Insurance name and logo will appear on the front of the Sparks' jerseys and Farmers will have brand visibility at Staples Center during home games.
In addition to player jersey rights, the partnership includes on-court apparel, in-arena
signage, media, and related community activities. Farmers Insurance will be involved with Sparks in Motion, a new initiative aimed at fighting childhood obesity, and Inspiring Women, a platform
developed league-wide to celebrate the achievements of women. --Karl Greenberg