• by Tanya Gazdik , 3 hours ago

In partnership with Hasbro and McDonald’s, Stellantis' Jeep brand is launching a Monopoly-themed activation. 

Customers can bring $500 in Monopoly play money into dealerships to apply toward a new 2025 Jeep Grand Cherokee as part of the Monopoly Bonus Cash Allowance program through Nov. 3. 

Dealers will validate and return the Monopoly money to customers, ensuring players keep their pieces so the game can continue at home.

“They don’t even need to pass Go,” says Bob Broderdorf, Jeep CEO, in a release. 

Consumers will also have the chance to win one of 10 2026 Jeep Grand Cherokee 4x4s as part of the new Monopoly Game at McDonald’s, starting Oct. 6.  The game is making a comeback in the U.S. for the first time in nearly a decade.

The initiative is supported across the Jeep brand’s social media channels, including Instagram, Facebook, X, YouTube and Jeep.com. Additionally, dealers across the Stellantis 2,600-plus network will have access to dealer point-of-sale kits supporting the Monopoly Game at McDonald’s program.

The automaker released the first official images of the refreshed 2026 Jeep Grand Cherokee in May. The automaker has confirmed that the mid-size SUV will arrive at dealerships across the U.S. later this year.

Jeep just recorded a record third quarter of sales. The brand's total sales increased 11% year-over-year led by Wrangler, Gladiator and Wagoneer, up 18%, 43% and 122%, respectively.