- Consumer Groups Praise Idea Of Financial Protection Agency
Around the Net In Brand Marketing, Thom Forbes - Friday, July 17, 2009
Consumer advocates praised the Obama administration's proposal to create a Consumer Financi ...
- Allstate Solicits Public Input On Grant Recipient
Marketing Daily, - Thursday, July 16, 2009
The Allstate Foundation is asking the public to vote for the recipie ...
- State Farm Launches Guerilla Campaign
Marketing Daily, Tanya Gazdik - Thursday, July 16, 2009
The insurance company Archrival to target young adults in four Midwestern stat ...
- Pew: TV Beats Web For Economic News
Around the Net In Media, Joan Voight - Wednesday, July 15, 2009
Earlier this year as Americans sought news about the recession and t ...
- Women More Reactive Regarding Finances
Marketing Daily, Tanya Gazdik - Wednesday, July 15, 2009
Only 34% of women have an emergency fund to pay bills f ...
- State Farm's Derby Sponsorship Reaps Exposure
Marketing Daily, - Tuesday, July 14, 2009
By sponsoring the Home Run Derby, State Farm Insurance Co. received $22,850,0 ...
- Mobile Banking Provides Account Check For Many
Marketing Daily, Aaron Baar - Saturday, July 11, 2009
But rather than supplanting the Internet as a go-to choice for bankin ...
- Jerry Seinfeld Stars In Another Campaign, This Time Down Under
Around the Net In Brand Marketing, Thom Forbes - Friday, July 10, 2009
"Jerry Seinfeld must have been pree-tty bored when he agreed to th ...
- Actor Chris Noth Hired By Life Insurance Industry
Marketing Daily, - Thursday, July 9, 2009
Noth will serve as the national spokesperson for Life Insurance Awareness Mon ...
- Mobile Apps and 3G Networks Fueling Mobile Banking
Online Media Daily, Mark Walsh - Thursday, July 9, 2009
Mobile banking has long been viewed as a golden opportunity for bo ...
- MLB, MasterCard Back Cancer Initiative
Marketing Daily, - Wednesday, July 8, 2009
"Stand Up To Cancer" will be the recipient of the "Hit ...
- 7-Eleven Looks for Lower Bank Fees
Marketing Daily, - Wednesday, July 8, 2009
In a nationwide grassroots effort, more than 6,000 7-Eleven franchisees are aski ...
- HSBC Focuses On The Big Apple
Marketing Daily, Tanya Gazdik - Wednesday, July 8, 2009
"We are focusing in on our footprint by taking the 'Values' campai ...
- Coldwell Banker Launches Times Square Billboard
Marketing Daily, - Tuesday, July 7, 2009
Coldwell Banker Real Estate LLC is hosting an interactive billboard in N ...
- Fifth Third Bank Tells Students 'Don't Be That Guy'
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2009
The effort includes www.53.com/students, in-bank and college campus signage, t-shirts, cinema advertisin ...
- State Farm Sponsors Bollywood Contest
Marketing Daily, Tanya Gazdik - Monday, July 6, 2009
The winner of the contest -- who will be selected online ...
- Study: Scammers Abuse Major Financial Names
Marketing Daily, - Thursday, July 2, 2009
"Scammers are preying upon consumer hardship, demonstrating incredible creativity in combining technolog ...
- Banks Balk At Agency Meant to Aid Consumers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 1, 2009
...
- MasterCard Extends Priceless Campaign To Buying Jeans
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 30, 2009
MasterCard is breaking a multichannel, summer time "MasterCard 2009 Break in Yo ...
- First Niagara Creates New Logo
Marketing Daily, - Friday, June 26, 2009
First Niagara Financial Group, Inc. has created a new corporate logo a ...
- Recession Prompts Search For Cheaper Insurance
Marketing Daily, Tanya Gazdik - Friday, June 26, 2009
"The majority of applicants search multiple times," Google's Masha Korsunsky tells Marketi ...
- Mortgage, Home Equity Direct Mail Volume Flattens Out
Marketing Daily, - Thursday, June 25, 2009
After months of plummeting, mortgage and home equity marketing direct mail ...
- ING Direct Redesigns Planet Orange
Marketing Daily, Tanya Gazdik - Thursday, June 25, 2009
To promote it, the nation's largest direct bank is planning to r ...
- Direct General Targets Lower-Income Consumers
Marketing Daily, Tanya Gazdik - Wednesday, June 24, 2009
Themed "We'll do right by you," the campaign will run indefinitely, accordi ...
- Wells Fargo, Wachovia Double Up In New TV Spots
Marketing Daily, Karl Greenberg - Tuesday, June 23, 2009
The effort, via DDB West, carries the "We're with you" tagline wi ...
- Recession Fuels Auto Insurance Direct Marketing
Marketing Daily, Tanya Gazdik - Friday, June 19, 2009
Even as advertising and marketing budgets shrink across the board, auto insure ...
- GEICO Shifts Ad Focus From Savings To Service
Marketing Daily, Karl Greenberg - Friday, June 19, 2009
With the tag line "Accidents are Bad, but GEICO's Good," the a ...
- BBVA Compass Debuts First Ads Since Acquisition
Marketing Daily, Tanya Gazdik - Thursday, June 18, 2009
The campaign is intended to establish BBVA Compass as the bank th ...
- Obama Financial Plan Focuses on Consumer Protection
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
As expected, the Obama plan to overhaul financial regulations includes a propos ...
- New Crop Of Banks Sees Profit In Green Movement
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 17, 2009
...