- Banks Fight Poor Image With Direct Mail Pieces
Marketing Daily, Aaron Baar - Friday, November 28, 2008
Institutions have switched their direct mail messaging from mortgages and loans ...
- Volvo Taps GE Money For Service Financing
Marketing Daily, - Friday, November 28, 2008
Volvo Cars of North America has signed a multi-year agreement with ...
- Citibank Needs More Than A Catchy Phrase
Marketing Daily, Robert Passikoff - Friday, November 28, 2008
Financial experts have suggested that it would not be surprising to s ...
- Amex Ads Highlight Moment Of Membership
Marketing Daily, Aaron Baar - Friday, November 28, 2008
"Now more than ever, reinforcing the relationship we have with our custome ...
- Progressive Hosts Pet Photo Gallery
Marketing Daily, - Monday, November 24, 2008
Pet owners upload photos of their dogs or cats to the progressive.c ...
- Zurich Financial Puts Concierges In Airports
Marketing Daily, Karl Greenberg - Wednesday, November 19, 2008
The European company says the effort is meant to support its n ...
- Financial Security An Elusive Concept
Research Brief, Jack Loechner - Thursday, November 20, 2008
A study from the American Savings Education Council (ASEC) and AARP sho ...
- Cardholders Squeezed As Issuers Cut Credit Limits
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 19, 2008
Besides cutting credit limits, credit card companies are raising rates and fe ...
- Frozen Credit Market Tightens Auto Buy Criteria
Marketing Daily, - Monday, November 17, 2008
Auto shopping site and research firm Edmunds.com says the frozen credit mark ...
- TotalBank Launches 'Confidence' Campaign
Marketing Daily, - Saturday, November 15, 2008
TotalBank, out of Miami, has recently launched a new advertising campaign wi ...
- SunTrust Banks On New 'Solid' Positioning, Tagline
Marketing Daily, Aaron Baar - Monday, November 17, 2008
The new line, "Live Solid. Bank Solid," is intended to reflect American ...
- When Exactly, Did Toxic Debt Become Troubled Assets?
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 13, 2008
It's probably worth noting here that Henry Paulson reversed course yesterday, declari ...
- Down 99% In Q3, Liberty Mutual Debuts New Video Ad
Marketing Daily, - Monday, November 10, 2008
The online ad is essentially a 30-second trailer that directs viewers ...
- Citi Leverages Power Of Live Music In New Promo
Marketing Daily, Aaron Baar - Friday, November 7, 2008
The sweepstakes will be promoted through national television, print and online advertisi ...
- Three Majors Brands Now Dominate The Bank Business
Around the Net In Brand Marketing, Thom Forbes - Friday, November 7, 2008
Bank of America, JPMorgan Chase and Wells Fargo now control more th ...
- Credit Card Come-Ons Keep Falling
Marketing Daily, - Thursday, November 6, 2008
If the nation's ongoing credit crunch can be measured by the decli ...
- Philly Bank Capitalizes On Election Zeitgeist
Marketing Daily, Aaron Baar - Wednesday, November 5, 2008
"With Philadelphia as a battleground, we knew there were going to ...
- FirstBank Reaches Out To Capture Younger Consumers
Marketing Daily, Aaron Baar - Monday, November 3, 2008
At a time when many banks are retrenching their marketing plans, region ...
- TD Bank Ads Leverage Best Equity Of Both
Marketing Daily, Aaron Baar - Friday, October 31, 2008
TD Banknorth and Commerce Bank, which merged six months ago, are looki ...
- American Airlines, MasterCard In Sweepstakes
Marketing Daily, - Thursday, October 30, 2008
American Airlines and MasterCard are launching a national sweepstakes offering $50,000 ...
- Get Ready For The Looming Credit Card Crisis
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 29, 2008
A bigger story than the 11% leap in stock prices yesterday, ...
- Esurance Contest Offers Ski Trip
Marketing Daily, - Monday, October 27, 2008
The direct-to-consumer personal auto insurance company has launched the Esurance Icer A ...
- Kiplinger To Produce Short Financial TV Segments
MediaDailyNews, David Goetzl - Wednesday, October 22, 2008
Well-known personal finance publisher Kiplinger is looking to jump aboard the ...
- ING NYC Marathon Sponsor Field Grows, Adds Contests
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 22, 2008
...
- Goldman Brokers Food Deal With Yankees, Cowboys
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 21, 2008
The Post reports that Goldman Sachs honcho Lloyd Blankfein "is behind ...
- 'Green Banking' Builds Consumer Connections
Marketing Daily, Aaron Baar - Monday, October 20, 2008
Along those lines, Citizens Financial Group (parent of Citizens and Charter O ...
- Bank Of America Remains Flexible In Crisis
Marketing Daily, Karl Greenberg - Friday, October 17, 2008
"The acquisition of Countrywide is about long-term growth," said a bank bra ...
- U.S. Bank, Toyota Issue Rewards Visa Card
Marketing Daily, - Friday, October 17, 2008
U.S. Bank and Toyota have agreed to issue a Toyota Rewards Vi ...
- National City Makes Banking Personal
Marketing Daily, Aaron Baar - Friday, October 17, 2008
"In almost every instance, our most fervent customers touted what our peop ...
- Suze Orman Riding Financial Crises To Further Fame
Around the Net In Brand Marketing, Thom Forbes - Friday, October 17, 2008
Suze Orman -- author, host of CNBC's "The Suze Orman Show," a ...