- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Havas Lost Ground In 2024, Projects Return To Growth This Year
MAD, Steve McClellan - Wednesday, March 5, 2025
The firm reported its full-year 2024 financial results today, the first ti ...
- Stagwell Reports 5% Growth For 2024, Record New Business
MAD, Steve McClellan - Thursday, February 27, 2025
The company didn't offer organic growth guidance for 2025 but does expe ...
- Stagwell Will No Longer Provide Organic Growth Guidance
MAD, Steve McClellan - Thursday, February 27, 2025
It's a key metric used to assess industry health, but CEO Ma ...
- VML Wins Global Creative Remit From Generali
MAD, Steve McClellan - Friday, February 28, 2025
The agency will lead the account with a centralized team in offic ...
- WPP Lost Ground In 2024, Expects To Lose More This Year
MAD, Steve McClellan - Thursday, February 27, 2025
The initial outlook for 2025: an organic decline of 2% albeit wi ...
- Digital's Saving Grace: Gannett Forecasts It Will Be 50% Of Total Revenue This Year
Publishing Insider, Ray Schultz - Thursday, February 20, 2025
But the news publisher reports overall declines in Q4 and 2024 reve ...
- Dentsu Moves To Restore Growth After Flat 2024
MAD, Steve McClellan - Friday, February 14, 2025
The firm took a Q4 $1.38 billion impairment charge and will ta ...
- IPG Loses Ground In Q4, Posts Slight Growth For 2024
MAD, Steve McClellan - Wednesday, February 12, 2025
The company is undertaking an accelerated business transformation and cost reduction pl ...
- S4 Capital Warns Of 11% Organic Revenue Decline For 2024
Mediapsssst, Richard Whitman - Thursday, February 6, 2025
Full-year 2024 results will be issued in March. The firm also disclos ...
- News Corp. Achieves 5% Revenue Growth In Q2
Publishers Daily, Ray Schultz - Thursday, February 6, 2025
But CEO Robert Thomson cites the ongoing suit against 'perplexing Perplexity,' a ...
- Lee Leans Into Digital, But Revenue Does Not Quite Offset Print Decline
Publishing Insider, Ray Schultz - Thursday, February 6, 2025
Digital grew by 5% and now makes up 51% of total compa ...
- Omnicom Doesn't Report Net Organic Revenue Growth And Doesn't Plan To
Mediapsssst, Richard Whitman - Wednesday, February 5, 2025
The subject came up during Omnicom's earnings earlier this week, with o ...
- 'The New York Times' Added 350,000 Digital-Only Subscribers In Q4
Publishers Daily, Ray Schultz - Wednesday, February 5, 2025
The paper now has 11.43 million subscribers, and digital revenue per us ...
- Omnicom Reports 5.2% Growth For 2024
MAD, Steve McClellan - Tuesday, February 4, 2025
The full-year growth surpassed the upper end of the firm's 5% grow ...
- McDonald's Tweaks DEI Policies, Allstate Faces Backlash
Marketing Daily - Top of the News, Tanya Gazdik - Monday, January 6, 2025
Citing the Supreme Court's 2023 decision banning affirmative action, the fast-food gia ...
- Google Sends Promised Funds To Canadian Journalism Collective
MediaDailyNews, Laurie Sullivan - Friday, January 3, 2025
Google has sent $100 million (U.S. $69 million) that it agreed ...
- Advertisers Have A Lot Of Explaining To Do In 2025
Performance Marketing Insider, Laurie Sullivan - Thursday, January 2, 2025
Online transactions managed by companies like PayPal are a huge part ...
- Experian Recruits NFL's Warner, Love For 'Tackling Life' Campaign
MAD, Steve McClellan - Monday, December 23, 2024
The "Tackling Life by Experian" campaign highlights how the Experian mobile a ...
- Lee Enterprises Pumps Up Its Digital Revenue In Fiscal 2024
Publishers Daily, Ray Schultz - Thursday, December 12, 2024
Print revenue fell by 21% for the year, the company is n ...
- Google Rejects Regulators Watching Its Payment Systems
MediaDailyNews, Laurie Sullivan - Sunday, December 8, 2024
Google filed a lawsuit Friday to block the Consumer Financial Protection Bure ...
- Investment Firm CIAM Challenges Validity Of Vivendi Spin-Off Plan
MAD, Steve McClellan - Monday, December 2, 2024
A French court is holding a hearing Wednesday December 4 on ...
- Truth Behind Digital Privacy And Controls
Data & Programmatic Insider, Laurie Sullivan - Monday, December 2, 2024
Data analysis of terms of service and privacy policies of 57 influenti ...
- Western Union Unveils Media Network, Working With PubMatic
MediaDailyNews, Laurie Sullivan - Friday, November 22, 2024
Western Union launched a new media business earlier this month to off ...
- Spirit Airlines Files For Chapter 11 Bankruptcy Protection
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, November 20, 2024
The budget airline said it expects to emerge from bankruptcy in t ...
- The Arena Group Records Its First Positive Net Income
Publishers Daily, Ray Schultz - Monday, November 18, 2024
The company is seeing a downturn in revenue after shedding unprofitable operati ...
- Burberry CEO Reveals Turnaround Plan
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, November 14, 2024
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," a ...
- IAC Mulls A Spinoff Of Its 85% Stake In Angi
Publishers Daily, Ray Schultz - Monday, November 11, 2024
Dotdash Meredith saw its digital revenue increase by 16% in the thi ...
- 'New York Times' Sees Jump In Ad Sales, Digital Revenue
Publishers Daily, Ray Schultz - Tuesday, November 5, 2024
Although "The New York Times" saw increases in revenue and ad sal ...
- Gannett's Daring Digital: Channel Now Provides 45% Of Total Revenue
Publishing Insider, Ray Schultz - Thursday, October 31, 2024
But print revenues fell in Q3, company states in financial report. ...