- Price Chopper And Dole Run Joint Direct-Marketing Effort
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
The Price Chopper supermarket chain and Dole Food are using mobile devic ...
- No Girl Scout Cookies Allowed Outside Home Of Girl Scouts Founder
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Imagine if no Elvis impersonators were allowed in Memphis, Harleys in Milwauk ...
- Athenos Takes Humorous Approach To Hummus And Pita Chips
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 28, 2011
Kraft is trying a less traditional message with its new campaign f ...
- Taking Gluten Free Into The Mainstream
Marketing Daily - Top of the News, Thom Forbes - Friday, February 25, 2011
Shari Cole was trying out a new pesto pizza recipe in h ...
- Planters Campaign: Sustainability Plus Fun
Marketing Daily, Karlene Lukovitz - Wednesday, February 23, 2011
Planters is sponsoring creation of peanut-shaped community parks called "Planters Groves" ...
- Miracle Whip Embraces 'Haters'
Marketing Daily, Karlene Lukovitz - Tuesday, February 22, 2011
The latest incarnation of Miracle Whip's distinctive "We're Miracle Whip and ...
- Kraft Touts American Singles With 'Disney on Ice' Partnership
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Kraft is promoting its American Singles brand through a deal with "Disn ...
- Creating An Active Culture For A Healthy Product
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 22, 2011
I'll always be a sucker for an old-fashioned American Dream success stor ...
- Aunt Jemima Launches First Social Media Campaign
Around the Net In Brand Marketing, Karl Greenberg - Monday, February 21, 2011
Aunt Jemima's first-ever social media campaign shows consumers how the pancakes a ...
- Chobani Greek Yogurt Crowdsources Stories
Around the Net In Brand Marketing, Karl Greenberg - Friday, February 18, 2011
The first TV ads from leading Greek yogurt brand Chobani encourage fa ...
- Oreo Facebook World Record Is Short But Sweet
Marketing Daily, Karlene Lukovitz - Thursday, February 17, 2011
On Feb. 16, Kraft Foods' Oreo brand was officially recognized by Guinne ...
- CSPI Petitions To Ban Some Caramel Colorings
Marketing Daily, Karlene Lukovitz - Wednesday, February 16, 2011
More not-great news for soda manufacturers, on the heels of last week ...
- The Freezed-Dried Process Comes Out Of The Ice Box
Marketing Daily - Top of the News, Thom Forbes - Thursday, February 17, 2011
I'm told "Mid Century" furnishings are back. Or is that over alread ...
- Dance-Off Wins Fans For Upstart Chip Brand
Marketing Daily, Karlene Lukovitz - Saturday, February 12, 2011
Food Should Taste Good, Inc., a five-year-old all-natural tortilla chip maker bas ...
- Veggies Are Finally Where It's @
Marketing Daily - Top of the News, Thom Forbes - Friday, February 11, 2011
You had to admire the marketing genius behind George Ball declaring 20 ...
- General Mills' Progresso Can Use 'Now Even Better'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 10, 2011
Campbell Soup Co. had challenged Progresso's use of "Now Even Better" f ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- Taco Tweets Fuel Texas C-Store's Advertising
Marketing Daily, Sarah Mahoney - Wednesday, February 9, 2011
"Stripes really wanted to push the envelope," Ian Dallimore, digital strategist ...
- PepsiCo 'Crash' Ads Score: #1, And 4 In Top 10
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
PepsiCo's six "Crash the Super Bowl" consumer-generated ad spots for Doritos a ...
- Brand Keys: Loyalty Now Hinges On 'Delight'
Marketing Daily, Karlene Lukovitz - Monday, February 7, 2011
Today, the brands across all categories that are knocking the ball o ...
- Newman's Own Partners With VolunteerMatch
Marketing Daily, Tanya Gazdik - Sunday, February 6, 2011
The alliance, "Nourish the Good," has a dedicated Web site. Registrants recei ...
- Kraft Snacks Warm Fans Up For The Big Game
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
"As part of our strategy to step up our investment in o ...
- Nestle, General Mills Open Cereal Innovation Center
Marketing Daily, - Wednesday, February 2, 2011
Located in Orbe, Switzerland, the new $50-million facility will focus on innovatio ...
- What's Up With DiGiorno's Pseudo-Secret Launches?
Marketing Daily, Karlene Lukovitz - Thursday, February 3, 2011
Further marketing efforts have been limited to more occasional posts from t ...
- Yumnuts Offers Giveaway For Valentine's Day
Marketing Daily, - Wednesday, February 2, 2011
Yumnuts is offering consumers a chance to celebrate the person that th ...
- Taco Bell's Meat Is Par For The QSR Course
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 2, 2011
A lawsuit that has consumers wondering what's in the taco shell ...
- Mattel, General Mills Fuel Hot Wheels Fantasy
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
"The four cars are unique and exclusive to General Mills," Ed Horas ...
- Stonyfield Touts Oikos Via Health Club Media Network
Marketing Daily, - Tuesday, February 1, 2011
Stonyfield Farm promotes its Oikos Organic 0% fat Greek yogurt via Heal ...
- How Would You Influence People To 'Eat Less'?
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 1, 2011
During the short question-and-answer period that followed the press conference announcing t ...