- A&P Launches New Ad Campaign
Marketing: Sports, Sarah Mahoney - Thursday, May 10, 2012
The Great Atlantic & Pacific Tea Company is rolling out a n ...
- Odwalla Taps Into 'Goodness' Mojo
Marketing Daily, Karlene Lukovitz - Wednesday, May 9, 2012
The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebo ...
- Birds Eye Commits $6M To Kids' 'GenVeg' Effort
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The country's leading vegetable company has made a minimum $6-million, multi-pronged, three-ye ...
- Industry, IOM Again Tangle Over Obesity Policy
Marketing Daily, Karlene Lukovitz - Tuesday, May 8, 2012
The Institute of Medicine today released a report concluding that taking far-reachi ...
- Oscar Mayer Selects Makes Limited-Time Social Offer
Marketing Daily, Karlene Lukovitz - Friday, May 4, 2012
Themed "It's Yes Food," the campaign - one of the largest ...
- Kutcher Pitches Popchips
Around the Net In Brand Marketing, Karl Greenberg - Thursday, May 3, 2012
Ashton Kutcher, the star of "Two and a Half Men," is ...
- Lawry's Integrates 'Dinnertising' On Rachael Ray
Marketing Daily, Karlene Lukovitz - Wednesday, May 2, 2012
The brand is promoting the tool -- billed as an "advertising agenc ...
- GMO Food Fight Heats Up In California
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 3, 2012
Supporters of a bill in California that would require marketers of foo ...
- Finally, Stores Earn Fishy Thumbs Up From Greenpeace
Marketing Daily, Sarah Mahoney - Wednesday, May 2, 2012
While retailers have been gradually cleaning up their fish choices, Greenpeace's late ...
- Lurpak, Last.fm Launch 'FoodBeats' Music Tool
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 1, 2012
The music tool, developed by Lurpak's social agency Outside Line, uses Last.fm ...
- Pretzel Crisps Jumps On Branded Video
Marketing Daily, Karlene Lukovitz - Monday, April 30, 2012
The videos target Pretzel Crisps' core consumer base -- women 25 ...
- Nutella Settles Lawsuit For Misleading Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
Ferrero has settled a consumer lawsuit arguing it has positioned its Nutel ...
- TV Ads Linked To Unhealthy Diets
Around the Net In Brand Marketing, Karl Greenberg - Monday, April 30, 2012
A new study says fast food and alcohol advertising on television h ...
- Bird's Eye Voila! Social Efforts Driving Trial
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2012
The brand is rewarding consumers who join its community via its si ...
- It's Time To Define What's Meant By 'Natural'
Marketing Daily - Top of the News, Thom Forbes - Monday, April 30, 2012
One thing that's clear about the growing dust-up over Kashi's use ...
- California Walnuts Issues Facebook Health Challenge
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
California Walnuts is running a Facebook contest to promote walnuts' health benefi ...
- Hershey Launching Low-Fat Chocolate
Marketing Daily, Karlene Lukovitz - Wednesday, April 25, 2012
Hershey announced that it's launching Hershey's Simple Pleasures, positioned as being "smoo ...
- Organic Heats Up, Breaks $30 Billion Mark
Marketing Daily, Sarah Mahoney - Tuesday, April 24, 2012
America's passion for all things organic is re-gathering steam: The Organic Tra ...
- Report: Food-Allergy Market's Only Begun To Grow
Marketing Daily, Karlene Lukovitz - Tuesday, April 24, 2012
The global market for food allergy/intolerance products will continue to explode, reachi ...
- Kraft's Breastfeeding Oreo Ad
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 24, 2012
Kraft Foods has a new ad depicting an infant suckling while clutchi ...
- Q&A: Boosting ROI With Sweet Tweets
Marketing Daily, Sarah Mahoney - Monday, April 23, 2012
Maximizing its social media budget has been as perplexing to Ben &am ...
- Godiva Launches Philanthropy Program
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
To date, FEED Projects and the FEED Foundation have provided more th ...
- Kellogg Trims Full-Year Guidance Ahead Of Results
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2012
Kellogg Company has issued a statement ahead of its Q1 FY 20 ...
- Whole Foods Heightens Seafood Debate
Marketing Daily, Sarah Mahoney - Thursday, April 19, 2012
"This is a big deal," says Casson Trenor, senior markets campaigner f ...
- Marketers Try Weird Flavors
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 19, 2012
Have a bacon milkshake, or a bacon-flavored chocolate bar, or PB&J vodk ...
- Engaging Foodie Moms
Engage:Moms, Maryanne Conlin - Wednesday, April 18, 2012
Those of us who work in food tend to segment our targ ...
- Smartfood Launches All-Natural Snacks Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 17, 2012
Frito-Lay North America's Smartfood is launching Smartfood Selects, an all-natural-ingredients line includi ...
- Pfizer-Nestle Deal In Formulaic Stage
Marketing Daily - Top of the News, Thom Forbes - Wednesday, April 18, 2012
Reporters around the world have been scrambling to catch up with ...
- Kraft Drops Athenos Greek Yogurt Line
Marketing Daily, Karlene Lukovitz - Monday, April 16, 2012
After little more than a year in the market, Kraft Foods h ...
- Chipotle, Creative Artists Win GRANDY For Video
Marketing Daily, Karlene Lukovitz - Friday, April 13, 2012
Chipotle Mexican Grill and CAA Marketing have won the 2012 GRANDY Awar ...