- IHOP Hires McCann Erickson West
MediaDailyNews, - Wednesday, June 30, 2010
IHOP named McCann Erickson West its advertising agency; the account was award ...
- Kellogg Gets Pay-Off From Special K Reformulation, Social Media
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
As part of Brandweek's annual "Superbrands" reports, Elaine Wong takes a lo ...
- House Unveils Child Nutrition Legislation
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
Like the House bill, the Senate legislation contains an unprecedented agreement betwe ...
- Frito-Lay's 'Simple' Touch = Happine$$ For Pepsi
Marketing Daily, Karl Greenberg - Wednesday, June 9, 2010
The company is moving 60% of its portfolio to all-natural this yea ...
- IOM Recommends Food Safety Centralization
Marketing Daily, Karlene Lukovitz - Wednesday, June 9, 2010
Many of the IOM report's recommendations -- including registration of food manufacturi ...
- Restaurant Chains Extend Their Presence In Supermarkets
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 9, 2010
Bruce Horovitz reveals that restaurant chains -- P.F. Chang's China Bistro, Burg ...
- Hungry To Show Team Support
Marketing Daily, Robert Passikoff - Wednesday, June 9, 2010
Nothing says "Go Team" like eating a reasonable facsimile of your favori ...
- Hallmark Adds 2 New Series To Fall Lineup
MediaDailyNews, - Monday, June 7, 2010
Hallmark Channel will air two new series Sept. 13. ...
- TargetCast Networks Rolls Out Mobile Portal
MediaDailyNews, Erik Sass - Monday, June 7, 2010
TargetCast Networks is introducing a new iPhone app that allows the digital-out-of-ho ...
- Betty White Says Snickers Spot Goosed Her Career
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Andrew Hampp conducts an amusing interview with octogenarian Betty White, who credi ...
- Food Marketers Bump Spending In First Quarter
Around the Net In Brand Marketing, Thom Forbes - Monday, June 7, 2010
Tucked into a piece about a new national ad campaign for Sab ...
- Johnsonville Sausage Expands UGC Initiatives
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
On the UGC/digital involvement front, Johnsonville is building on its strategy ...
- Patrón National Train Tour To Benefit Gulf Coast
Marketing Daily, Karlene Lukovitz - Friday, June 4, 2010
At each stop, top local chefs will create Patrón-inspired events at t ...
- FTC Alleges False Advertising Of Rice Krispies
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
The Fox News online headline reads: "Snap, Crackle, Stop!" And that's exact ...
- Concert Today Launches M&M's Pretzel Chocolate Candies
Around the Net In Brand Marketing, Thom Forbes - Wednesday, June 2, 2010
Mars is launching a new campaign for yet another extension of i ...
- Stork Gets New Look In Vlasic's Biggest Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2010
The campaign features a redesigned stork, considerably slimmer and now three-dimensional. ...
- 'Test Kitchen' Gets First Emmy Nom
MediaDailyNews, - Tuesday, June 1, 2010
PBS' "America's Test Kitchen" earned its first Daytime Emmy nomination for "Outstandi ...
- Food Industry Campaigns Counter Research That Salt Is Unhealthy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
The salt industry and the food companies it supplies are fighting ba ...
- Philly Still Pitching Woo With Travelers
Marketing Daily, Aaron Baar - Tuesday, June 1, 2010
"What's different [this year] is, it's not just a tourism marketing campaign ...
- DiSpirito Cooking Up New 'Dinner Party'
MediaDailyNews, Fern Siegel - Friday, May 28, 2010
Rocco DiSpirito was introduced to TV audiences in NBC's "The Restaurant." N ...
- Redbox, Pepsi, Kroger Team Up For 'Movie Night'
Marketing Daily, Sarah Mahoney - Thursday, May 27, 2010
While giving away freebies may seem like an odd way for Redb ...
- Food Companies Developing The Intense Flavors American Crave
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Miriam Gottfried reports that the American palate is changing and food company ...
- Kraft Wants To Turn Mac & Cheese Into A Family Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
In a new campaign from a new agency, Kraft Macaroni and Chee ...
- Kraft Also Active On Mayo Front; Launches Sandwich Shop Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 27, 2010
Kraft is using celebrities to target women 35 to 54 who a ...
- Oscar Mayer Auctions Wienermobile Adventure
Marketing Daily, Karlene Lukovitz - Wednesday, May 26, 2010
Now through June 4, the Kraft Foods brand is giving everyone t ...
- NBA Using Logos, Including Edible Ones, To Create Buzz
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
The National Basketball Association has signed licensing deals with companies to p ...
- Lays Promotes Potato Chip Using Many Farmers And Less Salt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Dark Chocolate Makes Sweet 9% Comeback In '09
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Wheaties Honors Dale As He's Inducted Into NASCAR Hall Of Fame
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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- Hulk Hogan Files Suit Against Cocoa Pebbles Maker
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
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