- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- Green: Branding
Marketing: Green, Brad Stewart - Wednesday, May 26, 2010
As the largest consumer and supplier in the world, the U.S. popula ...
- Horizon Air Hands Out Ad-Supported Snack Boxes To Passengers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 25, 2010
A Horizon Air flight from Seattle to Portland, Ore., yesterday featured ...
- Samuel Adams Partners On Specialty Beef Cut
Marketing Daily, - Monday, May 24, 2010
The Samuel Adams beer brand has partnered with an artisan butcher, Ja ...
- Kraft Bull's-Eye Urges 'Bold Choice' For BBQ Fans
Marketing Daily, Karlene Lukovitz - Monday, May 24, 2010
The decision to invest in a new campaign for the brand, whi ...
- Kraft Charts New Course For Its Chips Ahoy Brand
Around the Net In Brand Marketing, Thom Forbes - Monday, May 24, 2010
Chips Ahoy is charting a new marketing direction with a campaign bui ...
- Wheat Thins Makes Bonnaroo Festival Big Platform
Marketing Daily, Karlene Lukovitz - Friday, May 21, 2010
Why Bonnaroo? The festival is not only a large event (some 80,0 ...
- Industry, ANA Respond To Processed Meat Report
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Janet Riley, SVP and head of public affairs, at American Meat Institu ...
- Fast-Food Joints Push Chicken As Beef Prices Set New Highs
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
As ground beef prices soar, fast food chains such as McDonalds, Wendy's/Arby' ...
- The Rise And Fall Of In-Flight Food
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 20, 2010
Now that it's becoming something of a quaint memory, Rico Gagliano trac ...
- Sandwiches, Burgers Sole Growth Category In 2009
Marketing Daily, - Wednesday, May 19, 2010
NPD restaurant analyst Bonnie Riggs attributes the continuing strength of sandwiches/burgers duri ...
- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- Some Stunt Foods Succeed, Others Fall Flat On Their Buns
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Speaking of whimsical, Bill Briggs offers a rundown of 12 flashy fast-fo ...
- Think Twice Before Choosing A Singular Name For Your Product
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
Gregg Lipman, managing partner at strategic branding consultancy CBX, says that "he ...
- DQ, Oreo Partner On Blizzard 25th Anniversary
Marketing Daily, Karlene Lukovitz - Monday, May 17, 2010
Oreo/Kraft and DQ have a long-standing relationship: The Oreo Blizzard is t ...
- Heinz Ketchup Getting A Little Less Salty In Its Old Age
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
Heinz is reducing the salt content in its ketchup by about 1 ...
- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
...
- M&M's Signs With Sean Combs For Color Party
Marketing Daily, - Thursday, May 13, 2010
Combs, known for his White Party, where everyone who attends has ...
- IOM: Food, Drug Claims Need Same Evaluation
Marketing Daily, Karlene Lukovitz - Thursday, May 13, 2010
The medical experts who wrote the report stressed that foods potentially prese ...
- Who Buys Salsa?
Marketing Daily, - Thursday, May 13, 2010
Top 10 DMAs in which reside adults who used salsa in t ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Kids Snacks: Yogurt Shows Biggest Consumption Rise
Marketing Daily, - Tuesday, May 11, 2010
While fresh fruit remains the most-consumed kids snack, refrigerated yogurt showed t ...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Taye Diggs To Do Virtual Book Reading For Alpo
Marketing Daily, Karlene Lukovitz - Monday, May 10, 2010
The book, a "how-to manual written by 20 'paw-thors'," was compiled fr ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Beef Producers Promote 29 Varieties Of Lean In New Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
The National Cattlemen's Beef Association has broken a series of print a ...
- Constellation Brands Targets Younger, Tech-Savvy Wine Drinkers
Around the Net In Brand Marketing, Thom Forbes - Friday, May 7, 2010
Constellation Brands, the world's largest wine producer whose 75 labels include Robe ...
- Scripps TV Posts 28% Profit Rise, Cooking Channel Fired Up
MediaDailyNews, David Goetzl - Thursday, May 6, 2010
Profit for the Scripps networks division was up 28% to $186 millio ...
- Power Rangers Guru Launches Saban Brands
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Haim Saban, the guy who made "Mighty Morphin Power Rangers" a bra ...