- Reese's Dangles Movie Role In 'Iron Man' Promo
Marketing Daily, - Tuesday, April 13, 2010
Reese's is calling its promotion around "Iron Man II" "Part Chocolate. Pa ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- Gum And Mints Market Still Fresh Despite Economy
Around the Net In Brand Marketing, Thom Forbes - Friday, April 9, 2010
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- CSPI Takes On 'Slack Fill' In Food Packaging
Marketing Daily, Karlene Lukovitz - Thursday, April 8, 2010
In its latest food-related initiative, the Center for Science in the Publ ...
- Peanut Chews Runs Photo Contest
Marketing Daily, - Wednesday, April 7, 2010
Brand fans are being asked to submit photos of themselves and the ...
- Sara Lee Answers Clooney's Nespresso Query With Cheaper Coffee
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 7, 2010
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- Whole Foods Pushes Fair-Trade Pineapple
Marketing Daily, - Monday, April 5, 2010
The Austin, Tex.-based retailer claims its new program with Costa Rica pu ...
- Confections: Something Old, Something New
Marketing Daily, Karlene Lukovitz - Monday, April 5, 2010
Stressful times accentuate cravings for sweets, and these days, Americans are runni ...
- Nestle Inks Promo Deal With MLB
Marketing Daily, - Thursday, April 1, 2010
Nestle's Hot Pockets brand has initiated a promotion with Major League Gamin ...
- Report: People Shop Less Often, Spend Less On Food
Marketing Daily, Sarah Mahoney - Friday, April 2, 2010
By differentiating themselves, stores can find ways to boost sales. "Retailer websit ...
- Kraft Launches Big Push For Velveeta Shells & Cheese
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Country singer Rodney Atkins touts one of the benefits of Velveeta Shel ...
- Chiquita, Danone Form Beverage Venture In Europe
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 1, 2010
Danone will be the exclusive distributor of Chiquita Just Fruit in ...
- Hain Celestial Sponsors PBS Food Program
Marketing Daily, - Tuesday, March 30, 2010
Hain will promote its Imagine Natural Creations line of natural and organ ...
- Nestlé Getting Bashed In Social Media Over Palm Oil Charge
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Nestlé is under siege on social networks from environmental activists, led ...
- Wonder Bread Still Says It Builds Healthy Bodies
Around the Net In Brand Marketing, Thom Forbes - Monday, March 29, 2010
Wonder Bread used to claim that its white bread -- enriched wi ...
- Hellmann's, Best Foods Launch 'Real Food Project'
Marketing Daily, Karlene Lukovitz - Friday, March 26, 2010
As it happens, the mom-targeted initiative from the two Unilever North Ameri ...
- Johnsonville Sausage Launches Baseball Contest
Marketing Daily, - Thursday, March 25, 2010
Johnsonville Sausage is running a "Triple Play Challenge" contest in which consume ...
- Which QSRs Are Perceived As Healthy?
Marketing Daily, Karlene Lukovitz - Thursday, March 25, 2010
Brand Keys does not specifically probe consumers about calorie counts, but w ...
- Unilever's Ben & Jerry's Keeping Its Vermont State Of Mind
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
Ben & Jerry's, arguably the most free-wheeling of Unilever 's 400 glob ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Ben & Jerry's Taps New CEO
Marketing Daily, - Tuesday, March 23, 2010
Talk about a welcome wagon: Jostein Solheim has been named the n ...
- Bumble Bee Relaunches Health Web Site
Marketing Daily, - Tuesday, March 23, 2010
Seafood company Bumble Bee Foods says it is rebranding its annual interacti ...
- NPD Quantifies Dinner-At-Home Trends
Marketing Daily, - Wednesday, March 24, 2010
Home is the dominant dinner-eating venue for 81% of U.S. households, a ...
- IRI Ranks '09's Top Product Launches
Marketing Daily, Karlene Lukovitz - Tuesday, March 23, 2010
While brand extensions historically have not outsold newly developed brands, the t ...
- Perrigo To Buy Private Baby-Food Maker For $808 Million Reuters
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 23, 2010
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- PepsiCo Develops 'Designer Salt' To Chip Away at Sodium Intake
Around the Net In Brand Marketing, Thom Forbes - Monday, March 22, 2010
The powdery salt crystals are shaped and sized in a way th ...
- M&M's Top List As America's Most Loved Spokescreatures
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
Those leggy, if somewhat anonymous, creatures who have populated M&M advertising sin ...
- Vindi Banga Out As Unilever's President Of Global Foods
Around the Net In Brand Marketing, Thom Forbes - Friday, March 19, 2010
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- F&B Industry Backs New School Nutrition Standards
Marketing Daily, Karlene Lukovitz - Thursday, March 18, 2010
The agreement is included in the newly introduced Healthy, Hunger-Free Kids Ac ...
- In The Soup: AOL Launches Revamped Food Channel
Online Media Daily, Gavin O'Malley - Wednesday, March 17, 2010
Focused on fleshing out its niche content verticals, AOL on Wednesday relaunch ...