- Quaker Oats Consolidates Digital Work At Tribal DDB
Marketing Daily, - Wednesday, May 14, 2008
Quaker Oats Co. is consolidating all of its U.S. digital marketing ...
- Unilever's Wish-Bone Offers Free Dressing
Marketing Daily, - Wednesday, May 14, 2008
Hopping aboard the freebie wagon, the brand is offering a free bott ...
- Fritos, Tim McGraw Launch Spicy Jalapeno Line
Marketing Daily, - Tuesday, May 13, 2008
The Grammy Award-winning musician is collaborating with Fritos to introduce a limited-ti ...
- Carvel Goes Mobile With Summer Sweepstakes
Marketing Daily, - Friday, May 9, 2008
The nation's favorite spokeswhale, Fudgie, is breaking into mobile marketing and aski ...
- Trends Point The Way To Goji Berries, Gluten-Free Comestibles
Marketing Daily, Karl Greenberg - Thursday, May 8, 2008
[Food] The Center for Culinary Development says the group expects future tren ...
- Kellogg's Pop Tarts Dangles Trip To 'Idol'
Marketing Daily, - Wednesday, May 7, 2008
Kellogg's Pop Tarts is leveraging a sponsorship deal with Fox's "American Ido ...
- Hostess Promo Dangles Trip To Four Ballparks
Marketing Daily, - Tuesday, May 6, 2008
Four winners will get trips to ballparks in New York, Boston, L ...
- General Mills Names Kendall J. Powell Chair/CEO
Marketing Daily, - Tuesday, May 6, 2008
The appointment is effective May 23, when Stephen W. Sanger will reti ...
- New Campbell Soup Ads Will Focus On Health, One NFL Player
Marketing Daily, Karl Greenberg - Tuesday, May 6, 2008
[Food] Campbell's Doug Brand says that it was time to change them ...
- Jell-O Devotees Flock To Its Birthplace In Upstate N.Y.
Around the Net In Brand Marketing, Thom Forbes - Monday, May 5, 2008
Every year, more than 10,000 devotees flock to La Roy, a slee ...
- Unilever's Ragu Intros Microwaveable Pouches
Marketing Daily, - Friday, May 2, 2008
Ragu Fresh & Simple, packaged in a 90-second microwaveable pouch, leaves ...
- Kraft, Kellogg Credit Marketing In Beating Projections
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 1, 2008
Kraft and Kellogg both saw profits drop for the quarter, but bo ...
- Kraft's New Product Lineup Emphasizes Innovation
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 30, 2008
Kraft's 2008 new products line marks the latest round in its missi ...
- Cadbury, Hershey Take Center Stage In Merger Rumors
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
Both Cadbury Schweppes and Hershey would stand to benefit from a marria ...
- Pringles Launches Campaign For New Stix Crackers
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 29, 2008
A new TV spot starring a pair of animated stick figures ...
- Mars, Buffett Deal For Wrigley Will Reshape Candy Industry
Around the Net In Brand Marketing, Thom Forbes - Monday, April 28, 2008
In a deal that will unite two icons of the U.S. can ...
- Consumer-Generated Heinz Ad To Air On Cable, At Six Flags
Marketing Daily, Nina Lentini - Monday, April 28, 2008
[Food] The spot shows restaurant diners grabbing bottles of Heinz Ketchup o ...
- New Campaign Aims To Extend Uses For Chi Chi's Salsa
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 24, 2008
As part of a series of marketing and branding initiatives launching ne ...
- Tyson Told To End An Antibiotic Claim
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 23, 2008
...
- Nestle's Q1 Sales Up 6% After Price Hikes
Marketing Daily, - Tuesday, April 22, 2008
The world's largest food company, maker of Nescafe coffee and Kit K ...
- Unilever's Country Crock Launches 'Small Changes'
Marketing Daily, - Tuesday, April 22, 2008
The campaign, located at YourFamilyTable.com, introduces the brand's Omega Plus spread a ...
- Campbell's Pepperidge Farm Expands To Panama
Marketing Daily, - Tuesday, April 22, 2008
In an effort to expand international distribution, the company is selling sev ...
- Nestlé Plans To Catch Up In Premium Chocolate Market
Around the Net In Brand Marketing, Thom Forbes - Friday, April 18, 2008
Citing annual growth rates of as much as 8% for high-end chocola ...
- General Mills Debuts Gluten-Free Rice Chex
Marketing Daily, - Friday, April 18, 2008
The Minneapolis-based company replaced barley malt syrup with molasses resulting in ...
- Loving Leftovers: Food Prices Change The Way Americans Eat
Marketing Daily, Sarah Mahoney - Friday, April 18, 2008
[Food] The biggest winner is a cozy four-letter word: Home. "In uncerta ...
- MLB, Baby Ruth Sponsor Contest For All-Star Singer
Around the Net In Brand Marketing, Thom Forbes - Monday, April 14, 2008
...
- Jung Out At Kellogg
Around the Net In Media, William Spain - Monday, April 14, 2008
Andy Jung, Kellogg's senior director of media-advertising services, is leaving the compa ...
- Unilever's Bertolli Launches Interactive TV Campaign
Marketing Daily, - Monday, April 14, 2008
The effort supports the brand's frozen dinners line. Called "Bertolli Nights In ...
- Frito-Lay Launches Low-Sodium Line Extensions
Marketing Daily, - Friday, April 11, 2008
The PepsiCo unit's Pinch of Salt banner will be applied to so ...
- Cold Stone Creamery Celebrates Patriots' Day
Marketing Daily, - Thursday, April 10, 2008
In Massachusetts and New Hampshire, the company will give away a three-oun ...