- Crowdsourcing: Full Circle
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
This summer Papa John's Pizza unleashed a crowdsourcing campaign that tested t ...
- Social Media Study: Tour De Force
OMMA Magazine, Joan Voight - Wednesday, December 29, 2010
Mayer Hawthorne might seem like a sweet-faced young crooner weaned on t ...
- Wooden Performance
OMMA Magazine, Erin DeJesus - Thursday, October 29, 2009
Who knew a well-placed Woody could get you nearly a million frien ...
- Market Focus: Battle of the Bulge
OMMA Magazine, kyle , Daisy Whitney - Wednesday, April 2, 2008
When a carmaker designs a new car, one of the factors ...
- Cross-Media Case Study: Good Red Hunting
OMMA Magazine, Jonathan Blum - Wednesday, January 5, 2011
Underneath the sugarcoated veneer of the $15 billion North American confectionery mark ...
- Over the Rainbow?
OMMA Magazine, Christine Champagne - Wednesday, April 7, 2010
You can't really talk about the new skittles.com without talking about t ...
- Industry Watch: Games Break Loose
OMMA Magazine, Michael Mascioni - Tuesday, September 30, 2008
The term itself - alternate reality game - is nebulous in ma ...
- Creative Roundtable: No Laughing Matter
OMMA Magazine, Christine Champagne - Wednesday, July 23, 2008
Fun is contagious, therefore a disease. That's the credo of NOLAF, t ...
- Industry Watch:The Battle Over a Hill of Beans
OMMA Magazine, Joan Voight - Wednesday, April 1, 2009
It's going to take more than a recession to get people ...
- Flash in the Spam
OMMA Magazine, Joan Voight - Monday, March 1, 2010
Without a doubt, the Web has been good to bacon. Closet bac ...
- Domino's Pies No Prima Donnas
OMMA Magazine, Joan Voight - Friday, October 1, 2010
Food photographers, watch out. People might never have thought much about h ...
- You Da Ice Cream Man
OMMA Magazine, Erin DeJesus - Friday, October 1, 2010
Talk about a campaign worthy of a fist-pump. To pimp its ...