- Focus Brands Names Regian CMO
Marketing Daily, - Friday, November 9, 2007
Focus Brands, the franchisor and operator of more than 2,100 ice cre ...
- Kraft Adds Two To Directors Board
Marketing Daily, - Friday, November 9, 2007
Kraft Foods is expanding its board of directors from nine to elev ...
- Kellogg Elects Knauss To Directors Board
Marketing Daily, - Thursday, November 8, 2007
Kellogg Company has elected Donald R. Knauss, chairman/CEO of The Clorox Compan ...
- Sara Lee Profit Sinks, Partly Due To Ad Spend Hike
Marketing Daily, Nina Lentini - Thursday, November 8, 2007
[Food] CEO Brenda Barnes told analysts Wednesday morning, "Marketing and research-and-development spendi ...
- Activist Peltz Could Reshape Food Industry
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 7, 2007
Activist investor Nelson Peltz has turned himself into one of the fo ...
- Dark Chocolate Introductions Put Pressure On Premiums
Marketing Daily, Aaron Baar - Wednesday, November 7, 2007
[Food] Introductions of new dark chocolate lines from Mars and Hershey th ...
- General Mills Invites Kids To Eat Own Words
Marketing Daily, - Monday, November 5, 2007
General Mills is giving kids a chance to eat their own wor ...
- Midwest Airlines Launches Cookie Dough Line
Marketing Daily, - Friday, November 2, 2007
Airlines aren't usually in the packaged goods business, unless those goods a ...
- Cinnabon Gets Chuckle Out Of Colbert's 'Branded Killings'
Marketing Daily, Nina Lentini - Thursday, November 1, 2007
[Food] The comedian poked fun at rival John McCain's promise to ...
- AOL, Campbell Soup Team For Dinner Tonight, Food Play
Online Media Daily, - Wednesday, October 31, 2007
AOL and Campbell Soup Co. have teamed to launch two new are ...
- Kraft Taps Group VP To Head Marketing Unit
Marketing Daily, Nina Lentini - Tuesday, October 30, 2007
[Food] In a recently published book, The NEW Woman Rules, Mary Be ...
- Champion Red Sox To Grace Wheaties Box
Marketing Daily, - Tuesday, October 30, 2007
General Mills will issue a special-edition commemorative package honoring the 2007 M ...
- Unilever Is Out To 'Save The Toast'
Marketing Daily, - Tuesday, October 30, 2007
Unilever is targeting toast lovers in a whimsical campaign to "Save t ...
- Kids Eating Same Things For Breakfast 20 Years On
Marketing Daily, Nina Lentini - Monday, October 29, 2007
[Food] The NPD Group study may seem a simple one, but i ...
- Chip off the Old Crock
Media Magazine, Courtney Humiston - Tuesday, July 14, 2009
"America's favorite potato chip" is celebrating. But it's not its anniversary. Frito-L ...
- Fashion Faux Pas
Media Magazine, Gaetano Pollice - Monday, June 23, 2008
As the never-ending hydration wars rage into month seven, it's no secr ...
- Have They Lost the Ability To Tell the Difference Between a Good Idea and a Bad Idea?
Media Magazine, John Capone - Tuesday, May 20, 2008
America: Founded on mountains of meat, rivers of milk and going ...
- The Deadliest Menu
Media Magazine, Tricia Despres - Tuesday, December 2, 2008
It doesn't exactly sound appetizing, but diners at upscale seafood restaurant McCormi ...
- Sweet Tooth
Media Magazine, Tricia Despres - Tuesday, July 14, 2009
Candy companies partnering with summer movie releases has been a no-brainer f ...
- Restaurant MARKETER OF THE YEAR: Dunkin' Donuts
Media Magazine Supplement, Nina Lentini - Thursday, January 31, 2008
Dunkin' donuts marketing in 2007 was as satisfying as that first s ...
- Website Excellence: Food and Beverages: RYAN Partnership; Dewars.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
RYAN PartnershipDewars.com Food and BeveragesBacardi USA's Dewar's 12 has been a third-runn ...
- Website Excellence: Food and Beverages: Hearst Digital Media; Delish.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hearst Digital MediaDelish.com Food and BeveragesThis Hearst/MSN owned site, which serves ...
- Website Excellence: Food and Beverages: Firstborn; Wrigley, 5React.com
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Firstborn and EVBWrigley's, 5React.com Food and Beverages Wrigley's 5react.com takes online technolo ...
- Processed, Pressed and Pissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Young YouTubers viewing SPAM-themed parodies by Weird Al Yankovic and Monty Pyth ...
- Say Uncle
OMMA Magazine, Joan Voight - Tuesday, April 1, 2008
Just a few months after Barack Obama announced his intention to se ...
- OMMA's Agency of the Year 2010: Silver: SapientNitro
OMMA Magazine, J Mitchell McMahon - Wednesday, January 5, 2011
In the less than two years that Sapient has acquired the Nit ...
- Cross-Media Case Study: Happy Meals
OMMA Magazine, Joan Voight - Tuesday, November 9, 2010
"Integrity" is not exactly a word that rolls off the tongue. It ...
- What Lips My Lips Have Kissed
OMMA Magazine, Joan Voight - Wednesday, May 21, 2008
Admit it, whether or not a chunk of pink SPAM meat wi ...
- Cross-Media Case Study: The Cracker Doesn't Crumble
OMMA Magazine, Joan Voight - Thursday, July 15, 2010
Everyone, it seemed, was suddenly talking about eating locally grown produce, cutti ...
- Just like Honey
OMMA Magazine, Christine Champagne - Tuesday, July 22, 2008
The plight of the honeybee has been getting a lot of pres ...