Hearst Digital Media
Food and Beverages
This Hearst/MSN owned site, which serves as the
food/recipe channel for the MSN portal, consistently ranks among the top 10 comScore food sites and boasts the highest average engagement times and repeat visits in this highly competitive category.
Functionality and convenience drive both the content features/tools and food/recipe offerings (over 30,000 from leading chefs/Hearst magazine brands, all readily searchable). Features include ample
cooking how-to videos/simple tips from top chefs, chef profiles and show tie-ins, blogs, coupons, contests/games; and tools that streamline family meal preparation, like an on-site recipe book for
saving/customizing recipes and converting them to printable shopping lists.