- Beyond The Whole-Grain Aisle: Bob's Red Mill Aims To Broaden Brand Appeal
CPG Insider, Danielle Oster - Friday, August 25, 2023
SVP Allyson Borozan: New media agency, top-of-the-funnel tactics will help brand establi ...
- 'Everyone Wants to Be Milk' In Campaign Mocking Wannabes
Marketing Daily, Danielle Oster - Thursday, August 24, 2023
Fictional "milk" products range from the whimsical (rainbow milk), to the tru ...
- Tennis Star Coco Gauff Champions 'Barilla Serving Love' Giveaway
Marketing Daily, Danielle Oster - Wednesday, August 23, 2023
The company is giving away pasta meal kits every time Gauff serv ...
- McCormick Partners With Doug E. Fresh To Mark Bottle Redesign, Hip-Hop Anniversary
Marketing Daily, Danielle Oster - Tuesday, August 22, 2023
Spot features a new original song celebrating the benefits of McCormick's proprieta ...
- Ruckus Feasts On Chef's Garden Win
Accounts on the Move, Fern Siegel - Wednesday, August 16, 2023
The agency is charged with spearheading strategic brand initiatives. ...
- Country Crock Brings 'Legendary' -- If Not 'Supernatural' -- Cooking Skills
Marketing Daily, Danielle Oster - Wednesday, August 16, 2023
That's the claim in the brand's first major campaign since 2020, whe ...
- HI-CHEW Turns Candy Into A Fruity Adventure
MAD, Fern Siegel - Monday, August 14, 2023
The company says nearly 1 billion pieces of the candy are consum ...
- Vizzy, Hardscoop Partner For Creamsicles To Get You Tipsy
Marketing Daily, Danielle Oster - Monday, August 14, 2023
The frozen treat incorporates Vizzy's Orange Cream Pop Hard Seltzer into ...
- Nickelytics, Kiwibot Deliver Rita's Italian Ices To D.C. Streets, Via Robotics
MAD, Fern Siegel - Thursday, August 10, 2023
Forget the traditional ice-cream truck. This is branding and customer experience 21st-centu ...
- Animal-Free Cheese Nobell Imagines A World Without Pizza
Marketing Daily, Teresa Buyikian - Thursday, August 10, 2023
Will there be Pizza Museums? Nobell's pub, "Pizza Futures," imagines a ti ...
- Beyond Meat Cites Marketing Push As Antidote To 30% Revenue Loss
Marketing Daily, Danielle Oster - Wednesday, August 9, 2023
Company's marketing will focus on changing the drop in consumer perception th ...
- Primark, Ulta, 7-Eleven, Costco Among Fastest-Growing
Retail Insider, Sarah Mahoney - Wednesday, August 9, 2023
The National Retail Federation's annual Hot 25 Retailers list is out ...
- Online Prices Fell 1.6% Overall In July, But Apparel Rose: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
The Adobe Digital Price Index found that online prices decreased year-on-year f ...
- Fritos Awards Free Haircuts To USA Mullet Contestants
Marketing Daily, Danielle Oster - Friday, August 4, 2023
As official snack sponsor of USA Mullet Championship, Fritos will be givi ...
- KFC Rises To Top of Yum Brands Financials In 2003 Q2 Report
Marketing Daily, Teresa Buyikian - Friday, August 4, 2023
Yum CEO David Gibbs said KFC saw the most growth with i ...
- Cue The 'Jaws' Theme: Golden Corral Launches 2 'Shark Bait' Items
Marketing Daily, Teresa Buyikian - Monday, July 31, 2023
The ICEE Shark Bait desert contains Fanta Blue Raspberry ICEE, topped wi ...
- New Walmart Offers Highlight Changing Plight Of SNAP Consumers
Marketing Daily, Sarah Mahoney - Friday, July 28, 2023
With Walmart+ Assist, the retailer is introducing half-off memberships for people ...
- French's Adds Its Yellow Condiment To Candy: Voila, Mustard Skittles!
Marketing Daily, Danielle Oster - Thursday, July 27, 2023
French's celebrates National Mustard Day, Aug. 5,, by teaming up with Mar ...
- Nestle Reports Organic Growth Of 8.7%
Marketing Daily, Danielle Oster - Thursday, July 27, 2023
Purina PetCare was the strongest category contributor, with double-digit growth across i ...
- Snoop Dogg Launches Ice Cream Product
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 26, 2023
Snoop Dog is teaming with a CPG company to launch a n ...
- Heinz Shows How Naked Summer Grilling Staples Are Without Condiments
Marketing Daily, Danielle Oster - Wednesday, July 26, 2023
Brand decided to "show what summer would look like without Heinz, design ...
- Um, Really? Spritz Society's Pickle-Flavored Cocktail Started As Prank
Marketing Daily, Danielle Oster - Monday, July 24, 2023
For Claussen pickles, the partnership represents a first foray into a catego ...
- Conveyor-Belt Sushi: Asian-Based Fast-Casual Chains A Hit In U.S.
Marketing Daily, Teresa Buyikian - Monday, July 24, 2023
Kura Sushi allows diners to grab plates of sushi off a convey ...
- Messi Champions 'Greatness' For Hard Rock Cafe
MAD, Fern Siegel - Friday, July 21, 2023
Brand ambassador and soccer legend Leo Messi has a new role: ...
- Research: Private-Label Groceries Eating National Brands' Lunch
Marketing Daily, Sarah Mahoney - Friday, July 21, 2023
Consumers are loading up on private labels and holding back on discretiona ...
- These Ads for Blueberries Parody Familiar Marketing Tropes
Marketing Daily, Danielle Oster - Wednesday, July 19, 2023
The tongue-in-cheek ads poke fun at advertising tropes such as the over-the-to ...
- Bit-O-Honey Candy Rebrands To Attract Younger Demos
MAD, Fern Siegel - Tuesday, July 18, 2023
Bit-O-Honey is a nearly 100-year-old candy bar. And it's getting a makeo ...
- Food, Fashion Collide With Halo Top's PintPack
Marketing Daily, Danielle Oster - Tuesday, July 18, 2023
The brand sold out its limited-edition portable ice-cream holder right away ...
- Jiffy Lube, Good Humor Support Ice Cream Trucks
Marketing Daily, Tanya Gazdik - Saturday, July 15, 2023
Jiffy Lube will provide complimentary truck maintenance to ice cream truck drive ...
- Frito-Lay's Kicks Off World Cup Campaign Celebrating Women's Soccer Legends
Marketing Daily, Danielle Oster - Thursday, July 13, 2023
Digitally animated avatars of the likes of Mia Hamm appear in a ...