- Thanks To Purple, Mars Ads Reach Gender Parity
Marketing Daily - Top of the News, Sarah Mahoney - Tuesday, July 11, 2023
Research from the Geena Davis Institute on Gender in Media shows t ...
- Subway Adds Meat Slicers To Its U.S. Locations
Marketing Daily, Todd Wasserman - Friday, July 7, 2023
Subway is calling the move, part of the chain's Eat Fresh Refres ...
- Pepperidge Farms Enlists 'Ted Lasso' Actor Hannah Waddingham
Marketing Daily, Tanya Gazdik - Friday, July 7, 2023
Waddingham is the "very definition of class, humor, and charm and someo ...
- South Dakota Governor Takes Ben & Jerry's To Task
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 6, 2023
A politician is calling out Ben & Jerry's over the company's call f ...
- Hot Dog Hype: Tasty, Bad For You And Back In The Spotlight
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 7, 2023
Oscar Mayer, Heinz, Ikea and Costco all offer an updated spin ...
- Check Ball Park's Hot Dog Index Before Grilling Outside!
Marketing Daily, Les Luchter - Wednesday, July 5, 2023
When the Index says it's a good day for grilling, Ball Pa ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Taco Bell Brings Back Its Chalupa Cravings Box
QSR Insider, Todd Wasserman - Wednesday, July 5, 2023
Taco Bell has brought back its $5 Chalupa Cravings Box, which includ ...
- Albertsons Cos. Debuts First Cause Effort For O Organics
Retail Insider, Sarah Mahoney - Wednesday, July 5, 2023
Summer means up to 22 million American kids lose access to fr ...
- Haberman Hatches Egglife Food Campaign After Being Named AOR
MAD, Fern Siegel - Friday, June 30, 2023
The agency's remit was to enhance consumer awareness of the wraps, whi ...
- Keebler Steps Out of the Dark With 'Magic Is Here'
CPG Insider, Sarah Mahoney - Thursday, June 29, 2023
After a 15-month hiatus, Keebler is deploying Ernie and the Elves agai ...
- Cacique: Mexican Food Now Outsells Italian
Marketing Daily, Sarah Mahoney - Wednesday, June 28, 2023
"We live in a world where salsa outsells ketchup and tortillas outse ...
- Fun For The Fourth: ALDI's Kickbacks, Pepsi's 'Colochup'
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 28, 2023
With cola-flavored ketchup and inflation-inspired gift cards, brands put a different sp ...
- Buffet Lines Are Back Post-Pandemic
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 26, 2023
It was a no-brainer during the height of the COVID-19 pandemic th ...
- Impossible Preps New 'Indulgent' Burger
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 25, 2023
Impossible is prepping a new plant-based burger that will live up ...
- The Very Last Peach: Amid Crop Devastation, Georgia Farmer Turns To Digital OOH
Marketing Daily, Sarah Mahoney - Friday, June 23, 2023
Extreme weather wiped out 93% of Pearson Peaches' crop. So the fa ...
- Domino's Tests Address-Free Delivery Program
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, June 20, 2023
Domino's is testing its new Pinpoint Delivery system, which will allow customers ...
- Blue Bunny Hunts For America's Softest Dad
Marketing Daily, Sarah Mahoney - Thursday, June 15, 2023
Ice cream brand asks people to nominate all the French-braiding, TikTok-dancing a ...
- Slightly Smutty-Seeming Slogans Abound In Punny Health, Apparel, RTD Campaigns
Marketing Daily, Les Luchter - Tuesday, June 13, 2023
For example, "Ask me about my nuts" headlines a Testicular Cancer Awarene ...
- Condiment Crazy? Heinz Rallies Consumer Involvement
Marketing Daily, Les Luchter - Monday, June 12, 2023
Sweepstakes taps into love of collecting condiment packages, while Remix lets consume ...
- New Edible CMO Shifts To Brand Storytelling
D2C Insider, Sarah Mahoney - Monday, June 12, 2023
The fruit-gifting brand has high awareness but falling sales. Kevin Keith, i ...
- Report: Most Grocery Shopping Will Be Done Online Within The Next Decade
Mediapsssst, Richard Whitman - Sunday, June 11, 2023
About half of consumers consider online to be more personal, according ...
- Flamin' Hot Cheetos Follows Air Jordan Into Movieland
CPG Insider, Les Luchter - Friday, June 9, 2023
Recent streamers "Flamin' Hot," and "Air" bring brand success stories (Cheetos, sneaker ...
- Island Fin Poke Co. Kicks Off National TV Spot
MAD, Fern Siegel - Tuesday, June 6, 2023
The 30-second commercial launched on digital streaming services, targeting food lovers a ...
- Pompeian Olive Oil Tackles Favored Fats Problem: Olive Oil Usage Slipping
Marketing Daily - Top of the News, Sarah Mahoney - Saturday, June 3, 2023
VP Marketing Colleen Nash explains the reasoning behind a new campaign th ...
- Big-Spending Kraft Launches 'It Has To Be Heinz'
Marketing Daily, Sarah Mahoney - Thursday, June 1, 2023
For the first time in 150 years, Heinz will have a unifi ...
- Galileo Salame Caters To Americans Bored With Lunch Choices
Marketing Daily, Les Luchter - Wednesday, May 31, 2023
Armed with survey results showing that Americans crave more lunch choices, Galil ...
- With Brand Refresh, Light + Fit Yogurt Wants Women To Be Fiercely Indulgent
Marketing Daily, Steve Ellwanger - Tuesday, May 30, 2023
Brand modernization initiative includes updated packaging and a campaign that encourages wom ...
- Sprinkles Names Proof Creative-Media AOR
Accounts on the Move, Fern Siegel - Friday, May 26, 2023
The 18-year-old Sprinkles has more than 50 bakery and ATM locations a ...
- Lucky Charms' Mobile Campaign Turns Breakfast Into Upbeat Fortune Telling
MAD, Fern Siegel - Thursday, May 25, 2023
The promotion is geared to Gen Z and millennials that embrace mo ...