4C Foods Corp., which produces grated Italian cheeses, bread crumbs, iced tea and drink mixes and energy drinks, has chosen food and beverage marketing agency quench as its social media agency.
To drive brand engagement and expand its audience on social media, quench will launch an initial campaign in November on Facebook, Instagram and TikTok.
The agency won the business after a competitive pitch.
The company's product line is available both in the U.S. and globally.
"We have a passionate fan base and a great story to tell. Social media is where those two things come together," said Dan Paul, 4C Foods senior national accounts manager and director of marketing. "The task for quench will be telling those stories in a way that not only engages our current fans but also helps to grow our fan base nationwide."
Quench's client roster work includes StarKist, Sun-Maid, Herr's and Victoria Pasta Sauce.
The agency is part of the Pavone Group, which comprises several niche agencies. Pavone Group has offices in Philadelphia, Atlanta, New York and Harrisburg.
4C Foods was founded in Brooklyn, New York, in 1935 and is still located there. Its revenue in 2022 was $31 million, according to Zippia.