Agency Croud Unveils SearchEverywhere

London-based digital marketing agency Croud has unveiled a new service designed to help clients understand how they appear in AI-powered search environments like ChatGPT as well as all other channels. 

The agency says the impetus for the developing the offering was ChatGPT’s becoming one of the top-5 most visited platforms in the US and Europe.  

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The service is called SearchEverywhere which is powered by the agency’s proprietary tool, BrandAI, which provides a comprehensive view of brand sentiment and purchase intent across leading AI platforms and delivers recommendations to improve performance in LLM search. 

Croud has already tested the tool with global clients, including AllSaints, Nespresso, and North Face. All clients now have access to it.  

“SearchEverywhere reflects where search is going, not where it's been,” stated Rick Stallings, Chief Data Officer at Croud. “As generative AI changes the rules of discovery, marketers need visibility into how their brand is interpreted and ranked by machines - and then know how to act on it.”  

And as platforms like DeepSeek and Perplexity expand the ecosystem, added Stallings, the tool continues to evolve, “helping brands stay ahead in an increasingly fluid search landscape.” 

The unveiling of SearchEverywhere follows last month’s news that former longtime Publicis Media Executive Steve King has joined the agency as Chairman.  

In addition to its London operation, Croud has offices in New York, Atlanta, Shrewsbury, UK and Dubai. It has 500 fulltime staff and a global network of nearly 3,000 specialists that it utilizes on a project basis.  

 

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