• by Fern Siegel , August 10, 2023

Nickelytics, an out-of-home ad platform, has teamed with Kiwibot, a delivery robotics company, for a summer treat.

They launched the "Savor the Flavor with Rita's Italian Ice" campaign, in collaboration with Texas-based agency Stiletto Collective.

The focus is bringing Rita's Italian Ice to the streets of Washington, D.C., with an immersive experience. The goal is to get locals to try Rita's ice flavors.

"This partnership with Nickelytics opens up new creative opportunities for our delivery robots and allows us to showcase their versatility,” said David Rodriguez, co-founder-head of business at Kiwibot. “Together, we can create delightful interactions that will make the 'Savor the Flavor' campaign an unforgettable experience for everyone."

The campaign will run until August 28.

“Rita’s Italian Ice & Frozen Custard is all about surprise and delight and having our beloved brand highlighted on a delivery bot is just that,” said Mark Jenkins, vice president of marketing at Rita’s Italian Ice. “This combination of engaging advertising and meaningful innovation aligns perfectly with Rita’s.”

Nickelytics has also done work for various brands, including WesBanco, Los Angeles Times, Nationwide and Re/Max.

Stiletto Collective counts Rambler Sparkling Water, Four Hands, Shippo and Grammarly among its clients.