- Quiet Storm Wins Young's Seafood GBP10m Advertising Account
Around the Net In MAD London, Sean Hargrave - Wednesday, July 16, 2014
Findus-owned Young's Seafood has appointed Quiet Storm to handle its GBP10m advertisi ...
- Lindt Knows What It's Getting With Russell Stover
Marketing Daily - Top of the News, Thom Forbes - Monday, July 14, 2014
In a move that expands its North American business beyond the premi ...
- Dum Dums Creates Drumming App
Marketing Daily, Karlene Lukovitz - Thursday, July 10, 2014
The "Dum Dums Drums" app features the brand's mascot, Dum Dums Dr ...
- Intersnack Splits Europe Between Vizeum and Initiative
Around the Net In MAD London, Sean Hargrave - Thursday, July 10, 2014
German food manufacturer Intersnack has split its 50m Euro pan-European business betwe ...
- General Mills' Launches Stress Protein, Bold Snacks
Marketing Daily, Karlene Lukovitz - Tuesday, July 8, 2014
New products drove nearly 5% of the company's net U.S. retail sal ...
- Out Of Dough, Crumbs Bake Shop Crumbles
Marketing Daily - Top of the News, Thom Forbes - Tuesday, July 8, 2014
Does the closing of the once rapidly rising Crumbs Bake Shop indica ...
- Google Betting Fresh $500M On "Shopping Express"
Around the Net In Media, Gavin O'Malley - Monday, July 7, 2014
Google has reportedly earmarked about $500 million to develop Shopping Express. Simil ...
- What's Up, Doc? Whole Foods Puts Rabbit Back On Table
Marketing Daily, Sarah Mahoney - Thursday, July 3, 2014
In certain cultures -- especially French, Italian and Spanish -- as we ...
- Grumpy Cat Meets Perky Honey Nut Cheerios Mascot
Marketing Daily, Karlene Lukovitz - Wednesday, July 2, 2014
In a new 30-second TV spot for General Mills's Honey Nut Cheerio ...
- Mobile Ordering Meets the Talking & Listening App
MobileShopTalk, Chuck Martin - Thursday, July 3, 2014
A few weeks ago, I was in an airport and watched ...
- NEW! Mr. Peanut Gives Free Peanuts To Those With Founding Father Names
Out to Launch, Amy Corr - Wednesday, July 2, 2014
Calling all people sharing names with the founding fathers. Mr. Peanut wan ...
- The Search Intent Menu For July 4
SearchBlog, Laurie Sullivan - Thursday, July 3, 2014
Yieldbot analyzed 2 billion page views across its network of premium publishe ...
- Americans Hungry For Fourth Favorites
Marketing Daily, Sarah Mahoney - Tuesday, July 1, 2014
The survey, conducted for the NRF by Prosper Insights & Analytics, al ...
- Triscuit, Martha Stewart Team On Recipe Contest
Marketing Daily, Karlene Lukovitz - Monday, June 30, 2014
The contest consists of four recipe challenges. Starting June 30 and eve ...
- Castello Cheese Displays Edible Art In NYC
MAD, Larissa Faw - Friday, June 27, 2014
Upscale cheese brand Castello is allowing New Yorkers to "Eat the Ar ...
- Heluva Good! Finds Its 'High-Value' Target: 'Snacking Socialites'
MAD, Larissa Faw - Wednesday, June 25, 2014
The cheese and dips company will reach them, and others, with i ...
- Traditional Grocers Lose Share; Fresh Formats Gain
Marketing Daily, Sarah Mahoney - Wednesday, June 25, 2014
The friendly neighborhood supermarket is still losing the fight to supercenters. B ...
- General Mills Cutting Costs As Q4 Net Sales Drop 3%
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 26, 2014
With "disappointing" sales and a drop in revenue for its fiscal four ...
- Mondelez Using Real-Time Video For World Cup
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
On June 22, Mondelez's digital studio, Blink Studios, generated an eight-second vid ...
- General Mills, Whole Foods Generate Buzz For Bees
Marketing Daily, Sarah Mahoney - Monday, June 23, 2014
Whole Foods stores are talking up the powers of pollinator with "Hum ...
- Chase Sapphire Preferred Serves Up 'Taste America'
Marketing Daily, Karl Greenberg - Monday, June 23, 2014
The program, for which Chase Sapphire Preferred Visa Signature cardmembers get per ...
- 'Macho' Yogurts Among New Protein Opportunities
Marketing Daily, Karlene Lukovitz - Tuesday, June 24, 2014
By and large, consumers tend to have an incomplete or even inaccura ...
- The Battle Between Taste And Health Rages On
Marketing Daily - Top of the News, Thom Forbes - Tuesday, June 24, 2014
On back-to-back days in USA Today, Bruce Horovitz has informed us ...
- Launches Push Yogurt, Cereal Into New Dayparts
Marketing Daily, Karlene Lukovitz - Thursday, June 19, 2014
Dannon says its core objective is to increase dairy sales incrementally ...
- Big Brands Losing 'Responsible Consumption' Sales
Marketing Daily, Sarah Mahoney - Tuesday, June 17, 2014
While most major marketers court the "responsible consumption" market at least halfheartedl ...
- Domino's Pizza Launches iPad Ordering App
Out to Launch, Amy Corr - Wednesday, June 18, 2014
Random iPad App of the week:Domino's Pizza launched an app th ...
- Grocery Delivery Service Instacart Gets $44M
Around the Net in Mobile, Gavin O'Malley - Monday, June 16, 2014
Seemingly a perfect partner for any CPG brand, grocery delivery startup Instaca ...
- Supreme Court Sets Precedent With Labeling Ruling
Marketing Daily, Karlene Lukovitz - Friday, June 13, 2014
David L. Ter Molen, a Chicago lawyer who writes the Food Identi ...
- Instant Feedback Gives Yo! Sushi Real-Time Insight
Around the Net In MAD London, Sean Hargrave - Wednesday, June 11, 2014
Yo! Sushi is seeking to get real-time, actionable customer insight through setti ...
- Forget The Hype -- Real-Time Is About Quicker, Not Instant
London Blog, Sean Hargrave - Wednesday, June 11, 2014
Getting instant feedback from customers makes a huge amount of sense. T ...