- Whole Foods Makes A Good, Better, Best Effort To Rate Produce, Veggies
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 16, 2014
What could be simpler than "good," "better" or "best" - the n ...
- Is Food Gen Y's New Status Symbol?
Engage:Affluent, MaryLeigh Bliss - Wednesday, October 15, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- King's Hawaiian Runs Halloween Party Promo
Marketing Daily, Karlene Lukovitz - Monday, October 13, 2014
The promotion is employing a sweepstakes, with a grand prize of ...
- Gerber Searching For Cute Wee Ones
Marketing Daily, Tanya Gazdik - Monday, October 13, 2014
"The Gerber Photo Search has always been about celebrating our mission, ...
- General Mills Selects WPP For Bulked-Up Shopper Marketing Push
MAD, Steve McClellan - Friday, October 10, 2014
The Minneapolis-based food giant has hired WPP shops Geometry Global, Rockfish, Kant ...
- Is Food The New Status Symbol?
Engage:Millennials, MaryLeigh Bliss - Friday, October 10, 2014
Do Millennials care about luxury? It's a question we hear a lo ...
- Musselman's Applesauce Hits Late-Night TV
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
The $1 million-plus campaign includes three 15-second spots being aired primarily ...
- McCain Foods Appoints A&E/DDB To GBP20m Creative Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 9, 2014
McCain Foods has appointed Adam & Eve/DDB to its GBP20m creative accoun ...
- Chobani Feeling Its Oats With Launches Aplenty
Marketing Daily, Karlene Lukovitz - Thursday, October 9, 2014
Chobani Greek Yogurt Oats is the latest of several product launches aim ...
- Canadian Cheerios Ads Build On Diversity Theme
Marketing Daily, Karlene Lukovitz - Tuesday, October 7, 2014
The campaign - dubbed "The Cheerios Effect" after the natural phenomenon where ...
- Wendy's Runs Faux Cause Campaign For Pulled Pork
Marketing Daily, Karlene Lukovitz - Sunday, October 5, 2014
Wendy's is promoting its new, limited-time barbequed pulled-pork menu items with ...
- NEW! Thug Kitchen Cookbook Encourages Foodies To 'Eat Like You Give A F*ck'
Out to Launch, Amy Corr - Thursday, October 2, 2014
Food blog, Thug Kitchen, has made the leap to the print rea ...
- McDonalds Goes Dark In Japan
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
McDonald's Japan has introduced a limited-edition Halloween cheeseburger to counter Burg ...
- Upholding Annie's Standards: General Mills
Around the Net In Brand Marketing, Karl Greenberg - Thursday, October 2, 2014
Customers of organic, non-GMO food brand Annie's are running an online petiti ...
- Mondelez Signs Largest Video Deal To Date With Google
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Mondelez International has agreed a "substantial global advertising commitment" with Google th ...
- Nestle Appoints VivaKi And ZenithOptimedia to GBP60m Media Account
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Nestle is set to appoint VivaKi and ZenithOptimedia to its GBP60m ...
- Mondelez Accelerates Mix Shift Via Google Video Deal
Marketing Daily, Karlene Lukovitz - Wednesday, October 1, 2014
Mondelez International has signed a global online video agreement with Google ...
- Kraft Launches Hockeyville In The U.S.
Marketing Daily, Karlene Lukovitz - Monday, September 29, 2014
"Hockey's popularity is growing rapidly, and this program enables Kraft to suppo ...
- YouTube Cooking Stars Drive 133K Views For Truvia
Marketing Daily, Karlene Lukovitz - Tuesday, September 30, 2014
Truvia tapped the four cooking mavens -- April Moore, Byron Talbott, Joan ...
- KitKat #bendgate Tweet Beats Oreo's 'Dunk In The Dark' Record Holder
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
KitKat's jibe at Apple's iPhone 6 bendiness issues has overtaken the populari ...
- Popchips' Next Stage Includes TV, Redesigned Site
Marketing Daily, Karlene Lukovitz - Thursday, September 25, 2014
Outside of cities, awareness of the brand is still "quite low," a ...
- Lunchables Helps Renovate Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Wednesday, September 24, 2014
To kick off and generate awareness for the program, professional skateboarder a ...
- Kraft 'Enhancers' Implement Master Brand Strategy
Marketing Daily, Karlene Lukovitz - Monday, September 22, 2014
"We needed to acknowledge and address the insight that the role ...
- Mother Wins Hovis Creative Account
Around the Net In MAD London, Sean Hargrave - Friday, September 19, 2014
Hovis has appointed Mother London to its creative account after a competiti ...
- ConAgra Cross-Pollinates Promotions, Digital Teams
Marketing Daily, Karlene Lukovitz - Friday, September 19, 2014
With technology, demographics and economic trends driving a revolution in shopping behavio ...
- Lindt Creates Rom-Com For Line Launch
Marketing Daily, Karlene Lukovitz - Wednesday, September 17, 2014
The interactive online series, "It Started with HELLO," includes a teaser (alrea ...
- New Study, With Small Sample Size, Questions Artificial Sweeteners
Marketing Daily - Top of the News, Thom Forbes - Thursday, September 18, 2014
A new study that finds that artificial sweeteners alter the bacteria ...
- Bahlsen Launches U.S. Push On 125th Anniversary
Marketing Daily, Karlene Lukovitz - Tuesday, September 16, 2014
Bahlsen North America sponsored a recipe contest among 15 influential food blogger ...
- Ghirardelli Promo Asks For Commitment To Quality
Marketing Daily, Karlene Lukovitz - Thursday, September 11, 2014
Consumers can enter for chances to win one of 50 prizes ...
- Halloween Chocolate Candy On The Rise
Marketing Daily, Tanya Gazdik - Friday, September 12, 2014
Last year, sales of seasonal Halloween chocolate candy reached $217 million, ...