All babies are cute, but Gerber is looking for some exceptionally adorable tiny people.
The baby food company is launching its fifth annual “Be Our Baby" Photo Search, providing parents of little ones a chance to win big.
Through Nov. 12, parents or legal guardians of children up to 48 months of age are encouraged to submit a favorite, recent photo of their baby on Gerber.com/photosearch for a chance to win the Grand Prize: $50,000, one year of Gerber food and the opportunity for their child to star in a future advertisement for Gerber as the 2014 spokesbaby. The Grand Prize winner will be selected by a panel of judges.
In addition, Gerber is awarding $5,000 each to six winners in Gerber's Milestone categories – Birth+, Supported Sitter, Sitter, Crawler, Toddler and Toddler 2+. The entry with the highest number of votes in each milestone category will win.
"The Gerber Photo Search has always been about celebrating our mission, to nourish happy and healthy babies, and recognize that every baby is a Gerber baby," said Cassie Savage, marketing specialist at Gerber, in a release. "We are thrilled to once again give parents the chance to show off their little ones and can't wait to see all of the submissions."
The program comes on the heels of a recent Gerber Nationwide Millennial Mom Survey which found that moms today are especially passionate about taking their kid's photos. The primary reason most moms share photos of their baby is so that friends, family and other people can see them. Most moms take and share photos of their baby from the day they are born.