- Bob Evans Intros 'Broasted' Chicken With Video, Digital Campaign
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The campaign, from the Pittsburgh-based Brunner agency, targets consumers 25 to 4 ...
- General Mills Settles Suit Over '100% Natural' Claim
Marketing Daily, Karlene Lukovitz - Thursday, November 20, 2014
The products in question contained high-maltose corn syrup and maltodextrin, ingredients th ...
- Allrecipes Cooks Up Licensed Products
MediaDailyNews, Erik Sass - Tuesday, November 18, 2014
Meredith Corp. is rolling out a licensed product line under the Allrecip ...
- Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day
SearchBlog, Laurie Sullivan - Wednesday, November 19, 2014
Oatmeal chocolate chip cookies with walnuts became one of my favorite recip ...
- WPP's Sir Martin Sorrell Says Brands Too Cost Focussed
Around the Net In MAD London, Sean Hargrave - Tuesday, November 18, 2014
WPP chief executive Sir Martin Sorrell has warned companies that the ru ...
- Cheetos' Branded Exhibition Soccer Team Has Strong Kickoff
Marketing Daily, Karlene Lukovitz - Monday, November 17, 2014
Countless brands invest in all kinds of sports sponsorships. But Cheetos h ...
- Say Cheese: Oregon's Tillamook Creamery Selects 72andSunny As AOR
MAD, Larissa Faw - Thursday, November 13, 2014
Tillamook Country Creamery Association, a farmer-owned co-op dairy from Tillamook County, Orego ...
- Kellogg's Draws Conservative Heat for Frosted Flakes' Gay Pride Support
Marketing Daily, Karlene Lukovitz - Thursday, November 13, 2014
The ad, headlined "Wear Your Stripes with Pride," features Frosted Flakes masc ...
- Pizza Hut Appoints Ogilvy & Mather
Around the Net In MAD London, Sean Hargrave - Thursday, November 13, 2014
Pizza Hut has handed its GBP10 million delivery account to Ogilvy &am ...
- ConAgra Uses Search-Based Planner To Leverage Recipes Across Platforms
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
ReadySetEat - a user-friendly recipe finder designed to enable busy consumers ...
- Linda Bellingham OXO Ad To Re-Run On Christmas Day
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Premier Foods will run a 30-year old Oxo ad on Christmas d ...
- Morrisons Sticks With Product Over Emotion This Christmas
Around the Net In MAD London, Sean Hargrave - Wednesday, November 12, 2014
Unlike other retailers, which have eschewed a product push for an emotion ...
- Chobani Sponsoring Food Product Incubator Program
Marketing Daily, Karlene Lukovitz - Wednesday, November 12, 2014
The six-month incubator program will be based in New York City, ...
- Kraft Consolidates To Four Creative Shops
MAD, Steve McClellan - Monday, November 10, 2014
The company said it has been "reviewing opportunities to right-size and right-ca ...
- Study Profiles People By How They Consume Food News
Marketing Daily, Karlene Lukovitz - Monday, November 10, 2014
When it comes to how Americans ingest news about food, there a ...
- Kraft Culls Agency Roster
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Kraft has slashed its agency roster, with Droga5, TBWA and Wieden+Kennedy amo ...
- Mondelez Says 'Zero Based Marketing' Already Bringing Results
Around the Net In MAD London, Sean Hargrave - Friday, November 7, 2014
Mondelez International says the recently introduced cost-focused demands on marketers are alrea ...
- Millennium Communications Cooks Up Digital No Yolks Campaign
MAD, Larissa Faw - Thursday, November 6, 2014
Developed by Millennium Communications, the digital-only campaign targets moms -- the ...
- Food Industry Wins Two GMO Labeling Battles, But The Consumer Perception War Stretches Ahead
Marketing Daily, Karlene Lukovitz - Thursday, November 6, 2014
The food industry is relieved that measures that would have required disclosi ...
- Oh Come On! Even Chamber Of Commerce Awards Are Important To Agencies!
Mediapsssst, Richard Whitman - Thursday, October 30, 2014
In super important local advertising agency news, South Florida-based Woo Creative h ...
- 'Health-Committed' Consumers Represent Major Opportunities For Brands, Retailers
Marketing Daily, Karlene Lukovitz - Wednesday, October 29, 2014
People who are committed to healthful eating and lifestyles are well-informed abo ...
- Domino's Teams Up With Xbox For Pizza Orders
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Domino's Pizza is set to team up with Microsoft to install i ...
- EWG Database Ranks 1,500 Food Brands; GMA Claims It's 'Severely Flawed'
Marketing Daily - Top of the News, Thom Forbes - Tuesday, October 28, 2014
Knowledge being power, a public relations battle immediately erupted over the veraci ...
- Pizza Hut UK Reviewing Creative Options
Around the Net In MAD London, Sean Hargrave - Friday, October 24, 2014
Pizza Hut UK is reviewing its creative agency requirements as it loo ...
- Pirate's Booty Joins Macy's Parade
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
The 27-year-old B&G Foods brand will also run a "Share Yarrr Thanksgivi ...
- Making Fewer Trips, Shoppers Buying Food In Stranger Places
Marketing Daily, Sarah Mahoney - Wednesday, October 22, 2014
As shoppers continue to shift channels and devices, there is no long ...
- ACSI Finds Satisfaction With Food, Beverages, Household And Personal Products Declines
Marketing Daily, Karlene Lukovitz - Wednesday, October 22, 2014
"By further limiting buying power, stagnating wages haven't helped either," points o ...
- Pressures Mount On Coca-Cola, McDonald's
Marketing Daily, Karlene Lukovitz - Tuesday, October 21, 2014
Coca-Cola's revenue for its third quarter ended Sept. 26 declined to $11. ...
- Brand Purpose, Brand Champions Drive General Mills
Marketing Daily, Karl Greenberg - Thursday, October 16, 2014
Be the brand champion, and put consumers at the center. That's ...
- Cinnamon Toast Crunch Campaign Leverages New Flavor, 30th Anniversary Retro Appeal
Marketing Daily, Karlene Lukovitz - Friday, October 17, 2014
"We are seeing an uptick in interest from both Millennial consumers w ...