• by Amy Corr  @MediaPostOTL, October 2, 2014

Food blog, Thug Kitchen, has made the leap to the print realm with the launch of its first cookbook. Supporting the launch is a hysterical, profane-laced trailer: "Thug Kitchen: The Official Cookbook: Eat Like You Give a F*ck." The two-minute video resembles a pharmaceutical ad, with a man concerned with his high cholesterol. Nothing works, and his doctor diagnosed him with "not giving a f*uck about what I eat." He finds salvation in the Thug Kitchen cookbook, full of healthy, easy recipes. He also finds himself cooking for a family that doesn't know him. An adorable grandmother loves the Thug Kitchen cookbook because she doesn't have to hunt down exotic ingredients and it's written in layman's terms, albeit profane. Side effects of the cookbook include "feeling better and looking fly as f*ck." The video ends with a voiceover singing "eat like you give a f*ck." Watch it here, created by Process and directed by Daniel Schechter.