- Campaign, Monday, September 29, 2014 6:39 AM
KitKat's jibe at Apple's iPhone 6 bendiness issues has overtaken the popularity of Oreo's Superbowl tweet. Using the trending hashtag #bendgate the Nestle brand posted a picture of a KitKat breaking
in two with the caption "We don’t bend, we break". Currently KitKat’s post, which was created by JWT London, has had more than 28,000 retweets and just over 13,000 favourites. Oreo's "dunk
in the dark" tweet posted by Oreo during the Superbowl power outage got nearly 16,000 retweets and 6,500 favourites.
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