- Delta Airlines Cleared For Landing In St. Louis
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
Delta and the St. Louis Cardinals have signed a partnership that mak ...
- Under Armour Signs U of Alabama's Jones To Deal
Marketing Daily, - Friday, February 25, 2011
Baltimore-based Under Armour has signed a sponsorship deal with University of Alaba ...
- NFL, Faced With Duerson's Suicide, May Have To Face Traumatic Head Injury
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, February 22, 2011
Former Chicago Bears safety and successful businessman Dave Duerson killed himself wi ...
- Post Super Bowl, Aaron Rodgers May Be Marketing MVP
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, February 9, 2011
Green Bay Packers QB Aaron Rodgers has ads for Disney World alread ...
- Verizon Sponsors Super Bowl Parties
Marketing Daily, Tanya Gazdik - Friday, February 4, 2011
"One of our goals is to create ways for people to experien ...
- Super Bowl Ads Cross Online, TV, Social Media
Online Media Daily, Laurie Sullivan - Thursday, February 3, 2011
Even before the Pittsburgh Steelers and the Green Bay Packers meet ...
- NFL, Players Union: Fight Behind Closed Doors
TVBlog, David Goetzl - Friday, February 4, 2011
After the NFL touts record Super Bowl viewership, the league and i ...
- Rent-A-Center Sponsors Pre-Super Bowl Show
Marketing Daily, - Tuesday, February 1, 2011
Rent-A-Center is sponsoring a pre-game Super Bowl TV show titled "Inside t ...
- Does Super Bowl Spending Equal Super Returns?
Marketing: Sports, Larry Mann - Tuesday, February 1, 2011
Look for ads focused on the consumers and America, with a patriot ...
- Fears Of NFL Lockout Increase
MediaDailyNews, - Monday, January 31, 2011
The NFL collective bargaining agreement is set to expire on March ...
- 68% of U.S. Adults To Watch Super Bowl, Ads Big Draw
MediaDailyNews, Wayne Friedman - Monday, January 31, 2011
The Super Bowl may not be as super as a year a ...
- Enjoy The NFL This Year While You Can
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 31, 2011
The 2011-12 season may end up history and not in a go ...
- Visa Partners With Twitter For NFL/Super Bowl Push
Marketing Daily, Tanya Gazdik - Friday, January 28, 2011
The social media initiative provides fans a new way to engage wi ...
- NFL Players Assn. Uses 'Play' Ad To Sway Public
MediaDailyNews, - Friday, January 28, 2011
In the battle to sway public sentiment over a potential National Footba ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- Twitter Is Not a Suitable Medium for Trash Talking
The Social Graf, Erik Sass - Monday, January 24, 2011
Professional football players really seem to love their Twitter, which is usual ...
- NFL Nixes Toyota Ad Showing Football Players Ramming Helmets
Around the Net In Brand Marketing, Karl Greenberg - Friday, January 21, 2011
The NFL censored an ad from Toyota that touts the automaker's safe ...
- SNY Renews TV, Marketing Partnership With New York Jets
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
SNY, the regional sports network, home to MLB's New York Mets, sign ...
- Headache: NFL Calls Foul On Toyota Ad, Spot Changed
MediaDailyNews, Wayne Friedman - Wednesday, January 19, 2011
In a rare occurrence for a TV copyright owner -- not ...
- Recession-Proof: Super Bowl Ads Top $200M
MediaDailyNews, Wayne Friedman - Tuesday, January 18, 2011
This year's Super Bowl is expected to exceed $200 million in advertisi ...
- NFL Scores Big Prime-Time Numbers
MediaDailyNews, Wayne Friedman - Friday, January 14, 2011
Though many prime-time TV shows may be losing steam, rating-wise, the N ...
- Kraft Fight Hunger Bowl Features 'Cookie Toss'
Marketing Daily, Karlene Lukovitz - Friday, January 7, 2011
In a clever departure from a more traditional coin toss, the captai ...
- ESPN To Pay NFL $2B Yearly For 'MNF'
MediaDailyNews, - Friday, January 7, 2011
ESPN and the NFL have agreed to broad terms on a n ...
- NBC Sees Sizable Gains for Sunday NFL Streaming
Around the Net In Media, Fern Siegel - Friday, January 7, 2011
As NBC enjoyed some of its best TV ratings for the N ...