- AMP Agency To Handle Creative Duties For NFL Players
MediaDailyNews, - Friday, September 2, 2011
NFL Players Inc., the exclusive licensing and marketing subsidiary of the N ...
- Verizon Launches FiOS1 Widget For Texas Sports
MediaDailyNews, David Goetzl - Friday, September 2, 2011
High school football engenders a passion in Texas perhaps unlike anywhere els ...
- NBC's WCAU Multicasts ACC Football
MediaDailyNews, David Goetzl - Tuesday, August 30, 2011
In a sign of broadcasters continuing to experiment with multicast channels, t ...
- N.Y. Giants Bring Twitter To Games, Broadcasts
Marketing Daily, - Tuesday, August 30, 2011
Among other things, the football franchise will now begin integrating fan twee ...
- Mercury Insurance Backs Home Teams
Marketing Daily, - Monday, August 29, 2011
Auto insurer Mercury Insurance has signed an agreement with UCLA to spons ...
- Giants Bring Twitter To Games, Broadcasts
MediaDailyNews, Erik Sass - Monday, August 29, 2011
New cross-channel media initiatives are getting complicated. Take the latest social med ...
- ESPN Launches Longhorn Network In Few Homes
MediaDailyNews, David Goetzl - Friday, August 26, 2011
Hardly anyone was watching the Longhorn Network when it debuted Friday a ...
- TV Money For College Football Not Going To Right Places
TV Watch, Wayne Friedman - Friday, August 26, 2011
Top-rated college football prospects are training grounds for the NFL -- pu ...
- GameStop, Papa John's: Ready For Some Football
Marketing Daily, Sarah Mahoney - Wednesday, August 24, 2011
Events are scheduled to begin as early as 10 p.m. on Sunda ...
- New York Jets Score With Social Media
Online Media Daily, Wayne Friedman - Wednesday, August 24, 2011
Recent social-marketing buzz around the new NFL season gives a leg ...
- Restaurant Chain's Bengals Survey Backfires
Around the Net In Brand Marketing, Nina Lentini - Friday, August 19, 2011
A late July email survey to 10,000 Gold Star Chili fans w ...
- Valvoline Partners With 'Sporting News'
Marketing Daily, Karl Greenberg - Friday, August 12, 2011
Pete Demko, director of marketing, global brands for Valvoline, tells Marketing Daily ...
- No Foul: Comcast Can't Stop DirecTV Ads For 'NFL Sunday Ticket'
MediaDailyNews, Wayne Friedman - Wednesday, August 10, 2011
A federal judge rejected Comcast's request for a temporary restraining order again ...
- Are You Really Ready For Some Football?
Marketing: Sports, Darren Marshall - Tuesday, August 2, 2011
I know I'm not (as I write this the day after t ...
- We're All Entrepreneurs Now
TV Board, Bob DeSena - Tuesday, July 26, 2011
What a show, with dueling arguments and superstar spokesmen. But we c ...
- NFL Offers New 8-Game Deal
MediaDailyNews, - Monday, June 27, 2011
The NFL is negotiating with TV networks about a new early-season eight-ga ...
- NFL Podcast Tackles TV
MediaDailyNews, David Goetzl - Tuesday, June 14, 2011
Programmers from ESPN to NBC News offer full episodes of shows ...
- Lockout Not Stopping Adidas
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 3, 2011
The game may be on hold but adidas has added two N ...
- Aflac Signs As Heisman Trophy Sponsor
MediaDailyNews, David Goetzl - Monday, May 23, 2011
Insurer Aflac will become a sponsor of the Heisman Trophy as ...
- NBC Upbeat About NFL, 'Apprentice'
MediaDailyNews, David Goetzl - Sunday, May 15, 2011
NBC new chairman Bob Greenblatt promises that someone will be sitting ...
- Iger: NFL Lockout Won't Hurt ESPN
MediaDailyNews, - Wednesday, May 11, 2011
Disney CEO Bob Iger doesn't believe the NFL work stoppage will lev ...
- 7 Million Tune In For NFL Draft
MediaDailyNews, David Goetzl - Friday, April 29, 2011
ESPN and NFL Network's combined viewership for Thursday's first round of t ...
- NFL Ad Dollars Could Flow To Prime Time
MediaDailyNews, Wayne Friedman - Friday, April 8, 2011
The strong market for broadcast and cable TV networks may get bette ...
- NFL Sports Stars Could Face Backlash
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 5, 2011
Big-name quarterbacks took a big risk when they put their names ...
- Kraft To Reward Sustainable Farmers
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
Kraft Foods' Planters brand wants to recognize American peanut farmers who a ...
- FX Gets Back Into the Sports Game
MediaDailyNews, David Goetzl - Monday, March 28, 2011
FX, the general entertainment network that has added high-profile sports as ...
- Cover Story: Athlon Mags Launch Online Platform
MediaDailyNews, Erik Sass - Wednesday, March 23, 2011
Athlon Sports is launching a new online group-buying platform which allows colle ...
- NFL Lockout Could Score For Alternative Programmers
On Media, Diane Mermigas - Friday, March 11, 2011
The threat of the first NFL lockout since 1987 would be ...
- NFL May Delay, ESPN Will Survive
MediaDailyNews, Wayne Friedman - Tuesday, March 8, 2011
A senior Disney executive isn't that concerned if the National Football Leag ...
- CBS, NFL Tackle Rights Fees
TVBlog, David Goetzl - Friday, March 4, 2011
A while back, CBS sports chief Sean McManus recounted a conversation wi ...