- Nationwide, NFL Renew Partnership
Marketing Daily, Tanya Gazdik - Tuesday, January 31, 2017
Nationwide and the NFL announced a new four-year agreement Monday that wi ...
- A Bad Year For Football Draws To A Close
MediaDailyNews, Gary Holmes - Monday, January 30, 2017
The long football season comes to an end on Sunday with t ...
- NFL National TV Advertising Posts Slight Gains
Television News Daily, Wayne Friedman - Friday, January 27, 2017
National TV advertising revenue totals $4.15 billion across five networks -- Fo ...
- Favre Stars in B-Dubs' Multichannel Pre-Super Bowl Campaign
Marketing Daily, Karlene Lukovitz - Wednesday, January 25, 2017
The tongue-in-cheek campaign includes a 30-second TV spot in which Brett Favr ...
- Cadbury Signs Sponsorship Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
The partnership will see the league and the Mondelez brand create ...
- Bud Light Unveils First 'Famous Among Friends' Ad
Marketing Daily, Karlene Lukovitz - Monday, January 23, 2017
The first Bud Light ad in the new, long-term creative platform end ...
- Tottenham Goes Global Through NFL Deal
Around the Net In MAD London, Sean Hargrave - Monday, January 23, 2017
Football club Tottenham Hotspur will position its new multi-purpose stadium as ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 23, 2017
The NFL saw an 80% increase in digital engagements over the pa ...
- First Time: Fox Inserts Local TV Ads In Super Bowl Live Streaming
Television News Daily, Wayne Friedman - Tuesday, January 17, 2017
The Fox Sports Go digital platform will offer "Super Bowl LI," li ...
- NFL's First Playoff Week, Wildcard Games Net Lower Ad Revs, Viewers
Television News Daily, Wayne Friedman - Friday, January 13, 2017
The first NFL playoff week, with four wildcard games, pulled in slight ...
- Manchester United Partners With Uber
Around the Net In MAD London, Sean Hargrave - Friday, January 13, 2017
Manchester United has partnered with Uber in a deal that will s ...
- Super Bowl Loses Laughs, Not A Good Sign
VidBlog, P.J. Bednarski - Friday, January 13, 2017
The ads during last season's Super Bowl ads were major downers, a ...
- NFL Players Use Microsoft Surface Tablets On And Off The Field
Out to Launch, Amy Corr - Wednesday, January 11, 2017
Microsoft and NFL launched an adorable video starring Drew Brees, Todd Gurle ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 10, 2017
The "Giants Vs. Packers - NFL Wild Card Game Highlights" YouTube vid ...
- NFL Regular Season Scores Higher Ad Sales, Lower TV Viewers
Television News Daily, Wayne Friedman - Friday, January 6, 2017
NFL regular-season games -- weekend and prime-time programming -- pulled in $3 ...
- FA Backs eSports With Second Wembley Tournament
Around the Net In MAD London, Sean Hargrave - Thursday, January 5, 2017
The Football Association (FA) has confirmed that its eSports tournament "Every Gamer ...
- 'Sunday Night Football' Tops All TV, Despite Lower Viewing
Television News Daily, Wayne Friedman - Wednesday, January 4, 2017
The big NFL prime-time series of 10 telecasts has averaged Nielsen 20 ...
- NFL Partners With 'Chinese Twitter'
Around the Net In Social Media & Marketing, Gavin O'Malley - Tuesday, January 3, 2017
To expand its presence in China, the NFL has agreed to l ...
- Russell's New Football Spots Laud 'Love, Not Decibels'
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2016
"Dear Coach" is a love letter from players to high school footba ...
- Affluent, Educated College Football TV Fans On The Rise
Television News Daily, Wayne Friedman - Thursday, December 29, 2016
The number of affluent college football TV viewers grew in 2016. Niels ...
- Broadcast TV Nets Gain 4% In Q4 TV Ad Revs
Television News Daily, Wayne Friedman - Friday, December 23, 2016
TV networks had a solid advertising fall -- all due to b ...
- Why ITV Is Unlikely To Fill TV's Void As 'Bake Off' Heads To C4
London Blog, Sean Hargrave - Thursday, December 22, 2016
The BBC owned television viewing in 2016 -- but as Bake O ...
- NFL National Ad Spend Records Uptick, TV Ratings Improve
Television News Daily, Wayne Friedman - Wednesday, December 21, 2016
Through 15 weeks of the season, national TV advertiser spending on N ...
- Digital Media Spend Dips, Football Takes A Hit
Television News Daily, Wayne Friedman - Tuesday, December 20, 2016
November witnessed the lowest increase in digital media spending in the la ...
- England's Defeat To Iceland In Euro 2016 Is Year's Most Tweeted TV Event
Around the Net In MAD London, Sean Hargrave - Friday, December 16, 2016
In a year that will go down in history as one ...
- Deezer Extends Football Partnerships To Barcelona
Around the Net In MAD London, Sean Hargrave - Friday, December 16, 2016
Deezer is continuing to use football as a marketing platform from whi ...
- Major League Baseball Is Scouting For London Agencies
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Major League Baseball wants to become the latest American sport to ma ...
- Manchester United Partners With Deezer
Around the Net In MAD London, Sean Hargrave - Thursday, December 15, 2016
Manchester United has teamed up with music streaming service Deezer in ...
- NFL Revises Idiotic Social Media Rules, Somewhat
The Social Graf, Erik Sass - Thursday, December 8, 2016
NFL teams can now post up to sixteen videos on game day ...
- Scottish FA Apologises For Phishing Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 7, 2016
The invoice was sent to members of the Scotland Supporters Club aski ...