- Scottish FA Apologises For Phishing Email
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, December 7, 2016
The invoice was sent to members of the Scotland Supporters Club aski ...
- Popeyes Launches Football Engagement Hub
Marketing Daily, Karlene Lukovitz - Friday, December 2, 2016
Phase one of the campaign, running through Christmas Day, focuses on colle ...
- CBS Adds Live Sunday Game NFL Content To CBS All Access
Television News Daily, Wayne Friedman - Thursday, December 1, 2016
CBS is expanding its lucrative NFL content for its growing CBS A ...
- NFL Players Walk The Walk, Talk The Talk With 'My Cause, My Cleats' Effort
Marketing Daily, Barry Janoff - Tuesday, November 29, 2016
For all games during Week 13 some 500 NFL players will we ...
- New Social Media Football Site Takes On Facebook
Around the Net In MAD London, Sean Hargrave - Tuesday, November 29, 2016
Almost two dozen of the world's biggest football clubs including Arsenal, Chelse ...
- Drop The Metrics, Speak The Language Of Business -- FA CEO's Top Tips For Success
London Blog, Sean Hargrave - Wednesday, November 23, 2016
Very few marketers have followed in the path of Martin Glenn's ri ...
- NFL National TV Ads Down Slightly, Major Declines In Viewers
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Though NFL viewership continues to take overall double-digit percentage drops through ...
- Premier League Signs Massive Chinese Rights Deal
Around the Net In MAD London, Sean Hargrave - Monday, November 21, 2016
The Premier League has signed its richest TV deal outside the U ...
- NBC Sports Spearheads Effort For 3-Day Weekend
MAD, Larissa Faw - Thursday, November 17, 2016
Tongue planted firmly in cheek, the network has launched a Change.org petiti ...
- NFL Kicks Off Millennial-Driven Marketing Campaign
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Taking on its new "Thursday Night Football" NFL games, NBC Sports ...
- Fewer NFL Ads? Other TV Content Does It
TV Watch, Wayne Friedman - Monday, November 14, 2016
Like other producers of TV content, the NFL is looking into t ...
- Google Assisting NFL On YouTube VR Series
Around the Net in Video, Gavin O'Malley - Friday, November 4, 2016
The NFL is expanding its partnership with Google with a new ...
- NFL Making VR Series For Google's Daydream, YouTube
Around the Net in Video, P.J. Bednarski - Thursday, November 3, 2016
The NFL announced on Thursday a new nine-part, virtual reality limited seri ...
- What Are The Reasons For NFL Ratings Declines? Take Your Pick
TVBlog, Adam Buckman - Tuesday, November 1, 2016
A number of commentators have weighed in over the last few wee ...
- TV Network Ads Down 6%; NFL 30-Second Pricing Rises
Television News Daily, Wayne Friedman - Friday, October 28, 2016
The average unit cost across four major broadcast networks -- ABC, NB ...
- NFL Eyes London For Growth And A UK Team
Around the Net In MAD London, Sean Hargrave - Thursday, October 27, 2016
American football's growth in popularity has seen the NFL expand its appe ...
- NFL Down In Ratings, Other Sports Vary
TV Watch, Wayne Friedman - Thursday, October 27, 2016
TV executives are still scratching their heads over 15% average declines acro ...
- National TV NFL Advertising Sales Slightly Higher
Television News Daily, Wayne Friedman - Friday, October 21, 2016
Although NFL TV programming is still suffering in ratings -- down doub ...
- NFL TV Ratings Down Double Digits, Total TV Up
Television News Daily, Wayne Friedman - Wednesday, October 19, 2016
Total TV consumption -- looking at viewers 2+ -- is up 2.2 ...
- Everton Signs Fanbase Development Deal With Liverpool Hope University
Around the Net In MAD London, Sean Hargrave - Monday, October 17, 2016
Everton Football Club have partnered with Liverpool Hope University for a first-of-its-ki ...
- Determining When There's Something To Talk About
Marketing Insider: Cross-Channel, Laurie Petersen - Monday, October 17, 2016
Marchex's John Busby connects phone sales to every media channel, including sear ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, October 17, 2016
NFL topped the pack on Sunday thanks to a 143% increase ...
- Teams Mock NFL's Social Media Policy
The Social Graf, Erik Sass - Monday, October 17, 2016
The NFL's draconian new social media policies are generating a predictable backla ...
- Chelsea To Replace Adidas With GBP900m Nike Deal
Around the Net In MAD London, Sean Hargrave - Friday, October 14, 2016
Chelsea has confirmed a new kit deal with Nike that is reported ...
- Ford Focuses On Breast Cancer Awareness
Marketing Daily, Tanya Gazdik - Thursday, October 13, 2016
"With all eyes on Sunday football, we have the unique opportunity ...
- NFL Viewer Erosion Greater Than For Non-Sports Programming
Television News Daily, Wayne Friedman - Monday, October 10, 2016
The NFL has seen some alarming major TV viewership declines in t ...
- BBC, BuzzFeed And Mail Online Beaten In Social By Goal.com
Around the Net In MAD London, Sean Hargrave - Friday, October 7, 2016
Football news site Goal has claimed the accolade of the most shar ...
- NFL Cracks Down On Illicit Social Video
The Social Graf, Erik Sass - Friday, October 7, 2016
With its first significant decline in TV ratings in recent memory, t ...
- The NFL Is Not Bulletproof
Online Spin, Dave Morgan - Thursday, October 6, 2016
What's behind the downturn in ratings for NFL games so far th ...
- Is The NFL Getting Too Long For The Digital World?
VidBlog, P.J. Bednarski - Wednesday, October 5, 2016
What's behind the big dip in prime-time NFL ratings. Could it ...