- Arsenal Launches An Alexa Skill
Around the Net In MAD London, Sean Hargrave - Monday, April 24, 2017
Arsenal has become the first Premier League team to launch an Ale ...
- Football Costs Dent Sky Profits As It Announces HBO Deal
Around the Net In MAD London, Sean Hargrave - Thursday, April 20, 2017
"The Telegraph" believes an increase in the cost of Premier League footba ...
- Will NFL Ratings Rise Again?
TV Everywhere, Steve Sternberg - Wednesday, April 19, 2017
As the NFL draft approaches, I thought I'd add my own t ...
- Amazon, NFL Partner To Stream Thursday Night Games; Adios, Twitter
Marketing: Entertainment, Doug Chavez - Thursday, April 13, 2017
Tim Cook once opined "The Future of TV is Apps" and tho ...
- Amazon Joins the Race To Acquire Big TV Programs
TV Watch, Wayne Friedman - Thursday, April 6, 2017
As Twitter did a year ago, Amazon will run Thursday night gam ...
- Premier League Launches First Non-Sponsored TV Campaign
Around the Net In MAD London, Sean Hargrave - Friday, March 31, 2017
The Premier League is launching its first advertising campaign not funded ...
- Another Cubs Win: MLB Replaces NFL As No. 1 In Fan Loyalty Index
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
The Cubs' World Series win was a motivating factor in MLB's ris ...
- Facebook, Twitter Bid For NFL Streaming Rights
Around the Net In Social Media & Marketing, Gavin O'Malley - Friday, March 24, 2017
Facebook, Amazon, Twitter and YouTube are reportedly bidding for the right ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 21, 2017
Between Sunday and Monday, the NFL saw a 24% increase in Lik ...
- 'Peanut' Tillman Lives Up To His Name In New Campaign
Marketing Daily, Karlene Lukovitz - Friday, March 17, 2017
"Does promoting peanuts make me a sellout? No -- but it do ...
- FA Unveils New 'For All' Strategy, Aims To Double Women's Participation By 2020
Around the Net In MAD London, Sean Hargrave - Tuesday, March 14, 2017
The FA said the purpose would inform its work from the grassroo ...
- Premier League Wins The Right To Tackle Pirates Better
Around the Net In MAD London, Sean Hargrave - Thursday, March 9, 2017
The Premier League has secured a court order to help tackle rights-infringi ...
- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, March 7, 2017
The NFL gained 1.6M Likes on posts shared to the official N ...
- BT Retains Champions League Football In Billion-Pound Deal
Around the Net In MAD London, Sean Hargrave - Monday, March 6, 2017
BT has retained the exclusive rights to show European football in t ...
- BT Boss Says Sports Rights Price Rises Must End
Around the Net In MAD London, Sean Hargrave - Friday, March 3, 2017
The chief executive of BT has said that rampant inflation in ...
- Despite Injuries, Scandal, NFL Delivers Ad Revs, Viewership
TV Watch, Wayne Friedman - Monday, February 27, 2017
Considering predictable declines to other TV network prime-time programming -- including script ...
- Manchester United Hires Chief Exec Of Media For App Rollout
Around the Net In MAD London, Sean Hargrave - Tuesday, February 21, 2017
Manchester United has hired former Yahoo and Sony Pictures executive Phil Lyn ...
- Carling Unveils Beer Pump That Shows Football Clips
Around the Net In MAD London, Sean Hargrave - Friday, February 17, 2017
Molson Coors has created a font for Carling featuring a screen th ...
- CBS' Moonves: Q1 Ad Market 'Accelerating,' Fewer NFL Games Hurt Q4
Television News Daily, Wayne Friedman - Wednesday, February 15, 2017
Strong Q1 revenue gains came from affiliate and subscription fees -- ...
- Heineken To Launch Champions League Chatbot
Around the Net In MAD London, Sean Hargrave - Tuesday, February 14, 2017
Heineken is set to launch a chatbot that it hopes will convin ...
- Liverpool FC Signs New Marketing Director From HTC
Around the Net In MAD London, Sean Hargrave - Thursday, February 9, 2017
Liverpool FC have appointed HTC's vice president of marketing and sponsorships ...
- First Overtime Super Bowl Pulls In $500M In National TV Ads
Television News Daily, Wayne Friedman - Monday, February 6, 2017
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 millio ...
- Kraft Wants Trump To Retrieve Super Bowl Ring Stolen By Putin
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 6, 2017
In an incredibly telling story, New England Patriots owner Robert Kraft h ...
- NEW! For Super Bowl Fun, Skittles Sends Marshawn Lynch To Houston, Scotland
Out to Launch, Amy Corr - Friday, February 3, 2017
This year, the Super Bowl is taking place in Houston, Texas.
Skittles- Wild Outcomes, More Confusing Trump Tweets
Red, White & Blog, Philip Rosenstein - Monday, February 6, 2017
In both 2016 and 2017, odds defiers abound. Starting with Leicester Ci ...
- NFL Recovers Late-Season Ratings, Maintains Major Share Of Viewers
Television News Daily, Wayne Friedman - Friday, February 3, 2017
After some major early-season double-digit percentage viewership declines due to the intere ...
- NFL Ratings Dip, But TV Ad Costs Rise
Television News Daily, Wayne Friedman - Friday, February 3, 2017
The seasonal average for all NFL games on TV networks was ...
- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 milli ...
- BT Determined To Retain European Football, Maybe With Free-To-Air Partner
Around the Net In MAD London, Sean Hargrave - Tuesday, January 31, 2017
BT says it is determined to keep a grip on the ...