- Hyundai Gears Up For College Football
Marketing Daily, Tanya Gazdik - Thursday, August 31, 2017
"Passion and loyalty are two attributes that are important to the Hyund ...
- NFL Has Lower Ratings, But Pricier TV Spots
Television News Daily, Wayne Friedman - Thursday, August 31, 2017
Nielsen says last year's regular-season NFL games declined 9% in viewership ...
- Fox Kicks Off :06 Units In NFL, Other Programming This Fall
MediaDailyNews, Joe Mandese - Thursday, August 31, 2017
Fox, which last month announced plans to begin testing six-second ad unit ...
- Football Off-Balance: NFL Battered By Concussions, Protests
TVBlog, Adam Buckman - Monday, August 28, 2017
Suggestions that Americans might turn away from football are based on da ...
- Manchester United Is Winning The Battle For Social Engagement
Around the Net In MAD London, Sean Hargrave - Monday, August 21, 2017
Manchester United is winning the social battle in the Premier League, accordi ...
- Marketers Need To Adapt To Shifting Football Habits
Marketing Daily, Tanya Gazdik - Friday, August 18, 2017
"Whether or not this decline continues into the new season could potential ...
- Soccer, Hockey Have Highest Fan Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, August 17, 2017
The 2017 Fan Experience Study from J.D. Power measures fan satisfaction wi ...
- 'Cigar Aficionado' Debuts Football Issue
Publishers Daily, Sara Guaglione - Tuesday, August 15, 2017
The October issue of luxury lifestyle magazine Cigar Aficionado will be i ...
- NFL Kicks Off New Youth-Focused Campaign From Translation
MAD, Larissa Faw - Monday, August 14, 2017
As its new season approaches, the National Football League's (NFL) new youth-focus ...
- It's Always Sunny With AT&T's 'Sunday Ticket'
Marketing Daily, Aaron Baar - Monday, August 14, 2017
Echoing AT&T's mainline commercials featuring Mark Wahlberg, the brand's new Sunday Tick ...
- DraftKings Encourages Sports Fans To 'Lean In'
Marketing Daily, Tanya Gazdik - Monday, August 14, 2017
DraftKings' SVP of Brand and Creative Don Lane spoke with "Marketing Dail ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Friday, August 11, 2017
The NFL tracked 3.2M digital engagements on Thursday (8/10), ranking as t ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, August 8, 2017
NFL secured the #3 spot on the leaderboard as the teams prepa ...
- England Expected To Roar The 'Lionesses' To Record Viewing Figures Tonight
Around the Net In MAD London, Sean Hargrave - Thursday, August 3, 2017
"The Guardian" is predicting the England women's football team will set ...
- England's Women Footballers Set A New Channel 4 Record
Around the Net In MAD London, Sean Hargrave - Tuesday, August 1, 2017
Channel 4's coverage of the quarter final of the women's World Cu ...
- Sky Profits Down As It Enters Tech Race With Amazon And Netflix
Around the Net In MAD London, Sean Hargrave - Thursday, July 27, 2017
Sky is adding customers and boosting revenue, but the cost of Premi ...
- Will Social Become The Place To Watch The Game?
Around the Net In MAD London, Sean Hargrave - Friday, July 14, 2017
The social media giants are making increasingly ambitious moves to switch fr ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Thursday, June 29, 2017
On Wednesday (6/28), the NFL uploaded a video to Instagram of t ...
- FA Cuts Sponsorship Ties With Betting Companies
Around the Net In MAD London, Sean Hargrave - Friday, June 23, 2017
The FA has severed all sponsorship ties with gambling companies, following ...
- Publicis London Gets On 4 Cannes Shortlists With Jose Mourinho Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 20, 2017
A Publicis London campaign fronted by Manchester United manager Jose Mourinho ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Monday, June 19, 2017
On Sunday (6/18), the NFL shared an image of New England Patrio ...
- Hyundai Expands Youth Football Camp
Marketing Daily, Tanya Gazdik - Friday, June 16, 2017
The automaker added a Hyundai ride and drive in two of t ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Thursday, June 15, 2017
On Wednesday (6/14), the NFL shared an image of North Carolina Panther ...
- NFL Eyes Liquor Advertisers
TV Watch, Wayne Friedman - Tuesday, June 6, 2017
There have been liquor ads on TV for some time -- b ...
- Should ESPN Drop 'Monday Night Football'?
Television News Daily, Wayne Friedman - Friday, May 19, 2017
The Walt Disney Company spends an estimated $1.9 billion a year f ...
- Twitter's NFL Deal: Won't Stream Full Games, WILL Air 'Official' Content
MoBlog, Gavin O'Malley - Friday, May 12, 2017
Last month, after Amazon outbid Twitter for streaming rights to some N ...
- National TV Viewership Dips, Sports Holds
Television News Daily, Wayne Friedman - Wednesday, May 3, 2017
Overall, year-to-year, Disney commands a 35% share of all national sports viewin ...
- Mobile Web Scores Big Gains During NFL Draft
Mobile Marketing Daily, Gavin O'Malley - Friday, April 28, 2017
Draft Live and NFL Now were both streamed on approximately 30% mo ...
- Hyundai Gives Fans A Look At Road To The NFL
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2017
As part of each of the films, the players collaborated with Marc ...
- NEW! 'It's Not About The Trophies' For Elite MET-Rx Athletes
Out to Launch, Amy Corr - Tuesday, April 25, 2017
Skeletor has moves. Sound helps blind man run unassisted. Let's launch! ...