- Does England Really Need Agency Branding?
London Blog, Sean Hargrave - Thursday, December 7, 2017
No catchy taglines can get around the simple fact that the Engla ...
- FIFA Is Struggling For 2018 World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, November 29, 2017
FIFA is short on sponsors for the 2018 World Cup, and it ...
- FIFA's Sponsor Issue Isn't Just Corruption, But Brand Indifference
London Blog, Sean Hargrave - Wednesday, November 29, 2017
Corruption is a major issue -- but brands may be staying aw ...
- NFL TV Ratings Down 6% To Date For The Season
Television News Daily, Wayne Friedman - Monday, November 27, 2017
The last four November weeks in the current NFL season have se ...
- NFL TV Ad Dollars Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 22, 2017
Across all TV networks, national TV advertising grew to $757 million ...
- Premier League To Increase Live Games, Saturday Night Fixtures Likely
Around the Net In MAD London, Sean Hargrave - Friday, November 17, 2017
Premier League clubs have voted to raise the number of live gam ...
- NFL Tackles Relevance In Changing Sports Marketplace
Television News Daily, Tom Siebert - Thursday, November 9, 2017
There are a multitude of macro-societal changes in American culture causing peop ...
- NFL Narrows TV Viewership Declines, National Ad Revenues See Uptick
Television News Daily, Wayne Friedman - Wednesday, November 8, 2017
Through nine weeks of the NFL regular season, TV ratings have narrow ...
- NFL Sees Lower Sept. Scatter TV Ad Deals
Television News Daily, Wayne Friedman - Monday, November 6, 2017
SQAD, the media cost research and analysis company, says across all N ...
- 'Players' Tribune' Teams With Hyundai For NFL Series
Publishers Daily, Sara Guaglione - Friday, November 3, 2017
The Players' Tribune has partnered with Hyundai on a video series call ...
- Fox To Air 6-Second, In-Game NFL Spots On Thanksgiving
Television News Daily, Wayne Friedman - Friday, October 27, 2017
The ads will appear in a double-box format allowing viewers to foll ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, October 24, 2017
The NFL kicked off the week at the top of the leaderboa ...
- NFL Posts Small Uptick In September TV Ad Revenues
Television News Daily, Wayne Friedman - Monday, October 23, 2017
Despite some ratings declines and mixed public opinion about the NFL overal ...
- NFL TV Ratings Narrow Declines
Television News Daily, Wayne Friedman - Friday, October 20, 2017
Any negative public sentiment around NFL players kneeling during the national anth ...
- Hulu With Live TV Launches National Campaign Focusing On Football
Television News Daily, Wayne Friedman - Friday, October 20, 2017
The national campaign features ESPN College GameDay football analyst Kirk Herbstreit ...
- Should The National Anthem Be Played For All TV Events?
TV Watch, Wayne Friedman - Thursday, October 12, 2017
When thinking about the national anthem and sports, one needs to ha ...
- Premier League Clubs Want A Greater Share Of Media Rights
Around the Net In MAD London, Sean Hargrave - Friday, October 6, 2017
The top six clubs in the English Premier League are asking f ...
- Cristiano Ronaldo Stars In New Fifa 18 'Tornado' Ad
Around the Net In MAD London, Sean Hargrave - Friday, September 29, 2017
As Fifa 18 is released today, a new tv ad by Ad ...
- Americans Want NFL To Keep Politics Out Of Football, Study Says
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2017
A majority of Americans believe the football field is no place f ...
- TV's Supply-And-Demand NFL Formula: Take A Knee Or Stand
TV Watch, Wayne Friedman - Thursday, September 28, 2017
Some polls suggest TV consumers want to see just the game ...
- Football In 2017: A Slow Decline?
Television News Daily, Gary Holmes - Monday, September 25, 2017
Here we go again. We're only a couple of weeks into t ...
- Trump Engages In Locker Talk, NFL And TV Advertisers Back Free Speech
TV Watch, Wayne Friedman - Tuesday, September 26, 2017
President Trump has recently called for NFL players to be fired ...
- NFL Ratings Sink In Second Week Of Season
Television News Daily, Wayne Friedman - Thursday, September 21, 2017
NFL games took another hit -- prompting some anxious reactions from med ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Tuesday, September 19, 2017
The NFL earned the #1 spot of the leaderboard yesterday, thanks ...
- CommunityAmerica Credit Union Leverages NFL Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2017
The 75-year-old company is ready to grow from middle-tier to major playe ...
- Flexible NFL May Accommodate TV Ads Of Various Lengths
TV Watch, Wayne Friedman - Tuesday, September 19, 2017
Shorter six-second TV ads -- largely thanks to YouTube -- seem ...
- Nissan Renews Champions League Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, September 12, 2017
Nissan is renewing its sponsorship of the Champion League football competition f ...
- NFL TV Networks See Generally Higher CPMs
Television News Daily, Wayne Friedman - Monday, September 11, 2017
CBS, Fox and NFL Network had major gains among adult 25-54 viewe ...
- Digital Engagement Index
Digital News Daily, Erik Sass - Monday, September 11, 2017
The NFL topped the daily leaderboard on Sunday (9/10), thanks to ...
- Higher Ratings Forecast For NFL Prime-Time Shows
Television News Daily, Wayne Friedman - Wednesday, September 6, 2017
MoffettNathanson Research expects a 5% gain for NBC's "Sunday Night Football" ...