- Coca-Cola Signs Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Thursday, September 13, 2018
Coca-Cola has signed a three-and-a-half-year partnership deal with the Premier League, whi ...
- FA Signs Up Head And Shoulders
Around the Net In MAD London, Sean Hargrave - Monday, September 10, 2018
The FA has signed up Head and Shoulders as its official ha ...
- CBS Tiptoes Onto Sports Gambling Bandwagon With Streaming Show
Digital News Daily, Alex Weprin - Friday, September 7, 2018
"SportsLine Edge" will stream in the early evenings on Mondays and Thursda ...
- Tostitos Giving Away Stadium-Style 'Homegating' Couch
Marketing Daily, Karlene Lukovitz - Friday, September 7, 2018
A separate sweeps, for Super Bowl LIII tickets, requires using codes ...
- Just View It: Real-Time Reactions To Nike's Kaepernick Spot
RTBlog, Joe Mandese - Monday, September 10, 2018
A real-time video dial-test of nearly 2,000 American viewers shows a polarizati ...
- NFL Is Back, Ad Pricing Remains High
TV Watch, Wayne Friedman - Monday, September 10, 2018
ESPN's cost for "Monday Night Football" is much higher than other par ...
- Bud Light Kicks Off NFL With Two New 'Dilly Dilly' Spots
Marketing Daily, Karlene Lukovitz - Thursday, September 6, 2018
In addition to the latest ads in the prolific Wieden + Kenne ...
- With New Ads, Nike Is Just Doing It (The Right Thing, That Is)
Mediapsssst, Richard Whitman - Thursday, September 6, 2018
Kudos to Nike for not shying away from the controversial Colin Kaepernic ...
- Nike Digs In, Will Run Kaepernick Ads On NFL Season Opener
Marketing Daily, Sarah Mahoney - Wednesday, September 5, 2018
For Nike, the Kaepernick hoopla is just part of a larger pl ...
- Nike's 'Net Favorability' Plummets, Mostly Among Republican Sentiment
Research Intelligencer, Joe Mandese - Thursday, September 6, 2018
Nike's "net favorability" rating declined following news about its new "Just ...
- Kaepernick's Nike Ad Lit Up Media. Will A TV Ad Be Next?
TV Watch, Wayne Friedman - Thursday, September 6, 2018
Nike wants you to think about Colin Kaepernick as the new N ...
- CBS Sets Super Bowl Streaming Plans
Digital News Daily, Alex Weprin - Tuesday, September 4, 2018
Next year's Super Bowl will stream without verifying users. It isn't y ...
- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...
- Nike Signs Kaepernick To Sponsorship Deal
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Ni ...
- NFL TV Networks: Possible Lower CPMs In Early Season Games
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
The ongoing national anthem controversy -- and NFL players' potential continuing protes ...
- NFL Provides More Streaming Options For Cord-Cutting Fans
Digital News Daily, Alex Weprin - Friday, August 31, 2018
Tweaks to existing deals and some new options mean football fans g ...
- Buffalo Wild Wings Partners With DraftKings
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Creative features a refreshed logo with a softer, more neutral color palet ...
- IPSO Tells 'Telegraph' To Correct Allardyce 'Corruption' Inaccuracies
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
Press regulator IPSO has ruled that "The Telegraph" should retract and apologi ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...
- Hyundai Sponsors NBC's 'Sunday Night Football'
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2018
Hyundai will also sponsor a three-part custom-branded content series, "Cover 2," th ...
- Walking Into The End Zone: The NFL Is Back
TV Watch, Wayne Friedman - Wednesday, August 29, 2018
Live football is still sought after by major marketers -- despite medic ...
- Fox News Gives Fox Nation OTT Service An NFL Launch Platform
Digital News Daily, Alex Weprin - Friday, August 24, 2018
Fox News Channel's upcoming streaming video service Fox Nation is beginning ...
- Football Star Zlatan Closes Clothes Range
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
He may be a star of the football pitch, currently playing f ...
- Trump Petitions ESPN Over National Anthem Issue
Television News Daily, Wayne Friedman - Wednesday, August 22, 2018
ESPN has not aired the national anthem live during its "Monday Nig ...
- England Football Team Switches From Carlsberg To Bud Light
Around the Net In MAD London, Sean Hargrave - Thursday, August 16, 2018
The England football team has changed its allegiance on beer, "Campaign" report ...
- Facebook Signs LaLiga Streaming Deal For Indian Subcontinent
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
Facebook has signed a deal with LaLiga, Spain's top football league, ...
- EA Launches Star-Studded Madden NFL 19 Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
The video features big names in entertainment and sports, including Nicki Mina ...
- NFL Preseason Games Upcoming, National Anthem Player Guide In Flux
TV Watch, Wayne Friedman - Tuesday, July 24, 2018
Just before President Trump made it a big issue last season, t ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...