- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- NFL Season-To-Date Ratings Continue To Climb
Television News Daily, Wayne Friedman - Thursday, November 29, 2018
NFL TV games' viewership keeps rising -- now up 5% through we ...
- NFL's TV Ratings Score 3% Uptick
Television News Daily, Wayne Friedman - Wednesday, November 21, 2018
TV ratings for the NFL continue to improve -- a reversal ...
- Bud Light To Serve Fresh 'Dilly Dilly' For Thanksgiving
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2018
Latest ad in the trendy campaign will bow during the holiday's footba ...
- Amazon Explores Buying Fox's Regional Sports Networks
Television News Daily, Wayne Friedman - Tuesday, November 20, 2018
CNBC reports Amazon is looking to make a bid on those network ...
- Sky's EFL Deal Leaves Some Football Clubs Unhappy
Around the Net In MAD London, Sean Hargrave - Tuesday, November 20, 2018
Sky has agreed a five-year GBP595m deal with the English Football Leag ...
- Amazon's 'Thursday Night Football' Stream Up 22%
Digital News Daily, Alex Weprin - Friday, November 16, 2018
The double-digit growth is sure to be seen as a positive ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP3 ...
- Discovery Exec Becomes First Female Premier League Chief Exec
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
The most powerful man in English football is set to be, ...
- NFL Viewership Is Back. Will TV Advertisers Play Ball?
TV Watch, Wayne Friedman - Friday, November 9, 2018
CBS says its Sunday afternoon games are up 3% versus a ye ...
- NFL Ad Revenues Up 4%, But Season Performance Still Uncertain
Television News Daily, Wayne Friedman - Friday, November 2, 2018
Ad revenues from NFL programming on CBS, NBC, ESPN, Fox and t ...
- Dying For Football At Maryland
MediaDailyNews, George Simpson - Thursday, November 1, 2018
College programs will talk about "erring on the side of safety" ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...
- Yes, You Can Even Ruin A Non-Televised Football Game With Too Many Ads
MediaDailyNews, George Simpson - Thursday, October 18, 2018
If this is the new normal, I won't be going back ...
- Eleven Sports Drops Saturday Afternoon Football Games
Around the Net In MAD London, Sean Hargrave - Thursday, October 18, 2018
Eleven Sports has bowed to pressure and will no longer show Spani ...
- English Football Dodges An OTT Bullet From La Liga, But Just For Now
London Blog, Sean Hargrave - Thursday, October 18, 2018
The Saturday 3pm slot is still protected. But OTT will end ...
- Streaming Is Way Up For NFL This Season
Marketing Daily, P.J. Bednarski - Tuesday, October 9, 2018
The new online numbers suggest that younger, or at least more digital ...
- CW's 'All American' Is Ambitious Drama Series About Race
TVBlog, Adam Buckman - Tuesday, October 9, 2018
In this new series, an African-American football star from an inner-city hi ...
- Surprise Score? NFL TV Ratings 3% Higher So Far
Television News Daily, Wayne Friedman - Friday, October 5, 2018
Viewership is at an average 16.3 million TV viewers -- up fr ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Pilot Flying J Jumps On College Football Bandwagon
Marketing Daily, Tanya Gazdik - Friday, September 28, 2018
The TV spot features Carol, an enthusiastic staffer who showcases what Pil ...
- Amazon To Produce Exclusive Commentary For 'Thursday Night Football'
Digital News Daily, Alex Weprin - Tuesday, September 25, 2018
While Amazon customers will still be able to listen to the F ...
- NFL Fumbles Start Of New Season, Fox Has Greatest Ad Exposure
Research Intelligencer, Joe Mandese - Wednesday, September 26, 2018
Three weeks into the new NFL TV season, network audience delivery ...
- Football Star Boosts Allen Edmonds' Shoe Campaign
MAD, Larissa Faw - Monday, September 24, 2018
The shoe designer's new campaign got lucky when its brand ambassador Bak ...
- NFL Experience Sacked During First-Year Opening Drive
Marketing Insider, Barry Janoff - Tuesday, September 25, 2018
This Sunday (Sept. 30), the 40,000-square-foot interactive destination will shut down, t ...
- NFL Regular Season TV Ratings Dip
Television News Daily, Wayne Friedman - Friday, September 21, 2018
Through two weeks of the NFL TV season, national TV viewership h ...
- Should Poor NFL Teams With Low TV Ratings Be Demoted?
TV Watch, Wayne Friedman - Friday, September 21, 2018
Consider if a team -- which hasn't had a winning record ...
- Kaepernick And Nike: Search And Social Risks Outlined In Data
Performance Marketing Insider, Laurie Sullivan - Monday, September 17, 2018
aimClear founder Marty Weintraub highlights authenticity as one benefit in a soci ...
- Viewership In NFL's First Week Holds Steady, Resembles 2017
TV Watch, Wayne Friedman - Monday, September 17, 2018
Despite all the controversy -- national anthem protests, medical safety issues a ...