- World Cup Activations Rounded Up In Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The World Cup isn't just about television ads, and so Campaign h ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- 'Campaign' Rates World Cup Ads, Finalists Are Nike and Visa
Around the Net In MAD London, Sean Hargrave - Monday, June 11, 2018
"Campaign" has been looking at the World Cup ads hitting our scree ...
- Amazon Scores Premier League Streaming Deal
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon has joined Sky and BT as a Premier League rights hold ...
- Amazon Dips A GBP90m Toe In Premier League Football
Around the Net In MAD London, Sean Hargrave - Friday, June 8, 2018
Amazon is believed to have paid around GBP90m for a three-year Premi ...
- World Cup's $2.4bn Ad Spend Boost Will Make It The Most Social Yet
London Blog, Sean Hargrave - Friday, June 8, 2018
A tenth of new ad spend globally will be attributable to t ...
- World Cup To Boost Global Ad Spend By $2.4bn
Around the Net In MAD London, Sean Hargrave - Thursday, June 7, 2018
Figures from Zenith suggest the World Cup will boost global ad spe ...
- Lufthansa Drops World Cup Ad Shot In Kiev Rather Than Moscow
Around the Net In MAD London, Sean Hargrave - Wednesday, June 6, 2018
Lufthansa has "binned" a World Cup ad it controversially filmed in t ...
- Is A Tech Giant About To Enter The Premier League?
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
Speculation is rife that the Premier League will announce that Facebook ...
- Could FIFA Corruption Take The Shine Of The World Cup?
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is asking whether the corruption scandal at FIFA and the Wor ...
- Visa Still Think World Cup Will Sparkle
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
With less than two weeks to go until the World Cup kic ...
- Mastercard World Cup Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Monday, June 4, 2018
"Campaign" is reporting on the furore surrounding a campaign by Mastercard, whi ...
- Real Madrid Dominated Social Engagement During Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, June 1, 2018
Research from 4C Insights shows that Real Madrid dominated the social bu ...
- BBC To Stream World Cup In 4K HDR
Around the Net In MAD London, Sean Hargrave - Thursday, May 31, 2018
The BBC will stream World Cup games in 4K HDR -- t ...
- BBC Embroidered Every Frame In World Cup Trailer
Around the Net In MAD London, Sean Hargrave - Monday, May 21, 2018
"The Drum" has the story on how the incredible new trailer f ...
- England's World Cup Team Read Out By Kids, Not Pundits
Around the Net In MAD London, Sean Hargrave - Thursday, May 17, 2018
In a very well-received move, the FA announced the England squad yesterd ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...
- Quarter Of Brits Will Tune Out Once England Knocked Out Of World Cup
Around the Net In MAD London, Sean Hargrave - Monday, May 14, 2018
A survey by Oath has found that one in four Britons wi ...
- 'Bud Bot' Will Link England Fans For World Cup Games
Around the Net In MAD London, Sean Hargrave - Friday, May 11, 2018
Budweiser has announced it is to launch the "Bud Bot" through whi ...
- Russia World Cup -- Challenge Or Opportunity?
Around the Net In MAD London, Sean Hargrave - Wednesday, April 25, 2018
"Marketing Week" takes a hard look at Russia 2018 to point o ...
- JuJu Smith-Schuster Dances For Pizza Hut NFL Draft Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2018
To kick off the brand's NFL sponsorship, JuJu is asking fans ...
- Hyundai Features NFL Prospects In Content Series
Marketing Daily, Tanya Gazdik - Friday, April 20, 2018
The 2018 NFL Draft is the start of Hyundai's fourth season ...
- Tinder Celebrates Manchester City Deal With Light Blue Blimp
Around the Net In MAD London, Sean Hargrave - Friday, April 6, 2018
Tinder is taking to the sky above Manchester this week with ...
- Facebook And WhatsApp Named Best Platforms For World Cup Outreach
Around the Net In MAD London, Sean Hargrave - Wednesday, March 28, 2018
GlobalWebIndex research suggests that Facebook and Whatsapp are the best platforms f ...
- Alliance of American Football To Launch In 2019
Television News Daily, Wayne Friedman - Tuesday, March 20, 2018
The Alliance hopes to start next year, right after the Super Bow ...
- News Publishers Want To Take Battle Over Embedded Tweet To Appellate Court
Digital News Daily, Wendy Davis - Tuesday, March 6, 2018
"The court's decision here has dramatic, far-reaching practical implications for all onli ...
- Carlsberg Ends England Football Team Sponsorship After 22 Years
Around the Net In MAD London, Sean Hargrave - Monday, February 26, 2018
After 22 years, Carlsberg will end its sponsorship of the England footba ...
- Arsenal Extends 'Record Deal' With Emirates
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Arsenal has extended its shirt sponsorship deal with Emirates in what t ...
- C3 Viewing Sees Uptick In January, Thanks To NFL
Television News Daily, Wayne Friedman - Wednesday, February 14, 2018
Two big NFL playoff games helped broadcasters earn a slight gain ...
- Premier League Rights Sell For Slightly Less, BT and Sky Stay In Control
Around the Net In MAD London, Sean Hargrave - Wednesday, February 14, 2018
In the end there was no rights inflation for Premier League footbal ...