- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Manchester City Buys Chinese Football Club
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
Manchester City's owners have sought to gain traction in the Chinese footba ...
- Euro 2020 Could Kick-Start AR On 5G
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
"Mobile Marketing" reports that the first 5G experiences for European consumers wi ...
- McClatchy Studios Adds Virtual Reality Component To Series On Texas And Football
Publishers Daily, Sara Guaglione - Monday, February 11, 2019
"All We Got" focuses on the football program at a state-run juveni ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...
- Traditional TV Super Bowl Viewing Takes A Hit
Television News Daily, Wayne Friedman - Monday, February 4, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- Super Bowl Is TV's Last Big Show
TVBlog, Adam Buckman - Friday, February 1, 2019
Another Super Bowl is upon us, and with it comes a nation ...
- Super Bowl Brands Hold Back Pre-Ads/Message Content
Television News Daily, Wayne Friedman - Monday, January 28, 2019
Some 24 brands with 60 pieces of creative have aired on ...
- CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
TVBlog, Adam Buckman - Tuesday, January 29, 2019
CBS will launch a grandiose global talent show following the most grandio ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- NFL Playoffs Down 5% In Ad Revenues, Viewership Higher
Television News Daily, Wayne Friedman - Monday, January 21, 2019
Across all networks, NFL playoff games and programming amounted to $928.6 millio ...
- Manchester United To Open Experience Centres In China
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
Manchester United is vowing to open three "experience centres" in China befo ...
- Honda, Goodyear, Mitsubishi Get In The (College Bowl Series) Game
Drive Time, Tanya Gazdik - Monday, December 31, 2018
Honda's Rose Parade float will be the first-ever fully replicated parade flo ...
- Consumers May Be Becoming Immune To Pay TV Threats
TV Watch, Wayne Friedman - Monday, December 31, 2018
With new digital video OTT/platforms, will all the turmoil head in ...
- Season-To-Date, NBC Tops Among 18-49 Viewers
Television News Daily, Wayne Friedman - Thursday, December 27, 2018
Through Dec, 23, NBC is earning a 2.1 among 18-49 viewers ...
- NFL Ad Revenues Up Nearly 4% This Fall
Television News Daily, Wayne Friedman - Monday, December 24, 2018
Through December 23, the NFL took in $3.71 billion -- up fr ...
- Chipotle Aims To Bowl Over Football Fans With Float, Free Delivery Promo
Marketing Daily, Karlene Lukovitz - Friday, December 21, 2018
The restaurant chain is pairing a Rose Parade float made of i ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England footba ...
- Nets Post Big Ratings Losses, NFL Continues To Score
Television News Daily, Wayne Friedman - Tuesday, December 11, 2018
November lost a collective 12% for all TV broadcast and cable networ ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...
- Hyundai Confirms Super Bowl Spot In Works
Marketing Daily, Tanya Gazdik - Monday, December 3, 2018
The automaker is creating a 60-second spot to run in the Sup ...
- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- NFL Season-To-Date Ratings Continue To Climb
Television News Daily, Wayne Friedman - Thursday, November 29, 2018
NFL TV games' viewership keeps rising -- now up 5% through we ...
- NFL's TV Ratings Score 3% Uptick
Television News Daily, Wayne Friedman - Wednesday, November 21, 2018
TV ratings for the NFL continue to improve -- a reversal ...
- Bud Light To Serve Fresh 'Dilly Dilly' For Thanksgiving
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2018
Latest ad in the trendy campaign will bow during the holiday's footba ...
- Amazon Explores Buying Fox's Regional Sports Networks
Television News Daily, Wayne Friedman - Tuesday, November 20, 2018
CNBC reports Amazon is looking to make a bid on those network ...