- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...
- Nike Signs Kaepernick To Sponsorship Deal
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
Former NFL quarterback Colin Kaepernick is featured in a new black-and-white Ni ...
- NFL TV Networks: Possible Lower CPMs In Early Season Games
Television News Daily, Wayne Friedman - Tuesday, September 4, 2018
The ongoing national anthem controversy -- and NFL players' potential continuing protes ...
- NFL Provides More Streaming Options For Cord-Cutting Fans
Digital News Daily, Alex Weprin - Friday, August 31, 2018
Tweaks to existing deals and some new options mean football fans g ...
- Buffalo Wild Wings Partners With DraftKings
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Creative features a refreshed logo with a softer, more neutral color palet ...
- IPSO Tells 'Telegraph' To Correct Allardyce 'Corruption' Inaccuracies
Around the Net In MAD London, Sean Hargrave - Thursday, August 30, 2018
Press regulator IPSO has ruled that "The Telegraph" should retract and apologi ...
- Nissan Is 'Calling All Heismans' For Eighth Year
Marketing Daily, Tanya Gazdik - Thursday, August 30, 2018
Nissan's marketing featuring Heisman winners "is absolutely the pinnacle for us fr ...
- Hyundai Sponsors NBC's 'Sunday Night Football'
Marketing Daily, Tanya Gazdik - Wednesday, August 29, 2018
Hyundai will also sponsor a three-part custom-branded content series, "Cover 2," th ...
- Walking Into The End Zone: The NFL Is Back
TV Watch, Wayne Friedman - Wednesday, August 29, 2018
Live football is still sought after by major marketers -- despite medic ...
- Fox News Gives Fox Nation OTT Service An NFL Launch Platform
Digital News Daily, Alex Weprin - Friday, August 24, 2018
Fox News Channel's upcoming streaming video service Fox Nation is beginning ...
- Football Star Zlatan Closes Clothes Range
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
He may be a star of the football pitch, currently playing f ...
- Trump Petitions ESPN Over National Anthem Issue
Television News Daily, Wayne Friedman - Wednesday, August 22, 2018
ESPN has not aired the national anthem live during its "Monday Nig ...
- England Football Team Switches From Carlsberg To Bud Light
Around the Net In MAD London, Sean Hargrave - Thursday, August 16, 2018
The England football team has changed its allegiance on beer, "Campaign" report ...
- Facebook Signs LaLiga Streaming Deal For Indian Subcontinent
Around the Net In MAD London, Sean Hargrave - Tuesday, August 14, 2018
Facebook has signed a deal with LaLiga, Spain's top football league, ...
- EA Launches Star-Studded Madden NFL 19 Campaign
Marketing Daily, Tanya Gazdik - Thursday, August 2, 2018
The video features big names in entertainment and sports, including Nicki Mina ...
- NFL Preseason Games Upcoming, National Anthem Player Guide In Flux
TV Watch, Wayne Friedman - Tuesday, July 24, 2018
Just before President Trump made it a big issue last season, t ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...
- Visa Renames Southgate Tube 'Gareth Southgate'
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
Visa has temporarily renamed Southgate tube station "Gareth Southgate" in a humoro ...
- Fears Children Were 'Bombarded' With World Cup Betting Ads
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
The Guardian reports campaigners are concerned that betting companies were the bigge ...
- World Cup Advertiser Found To Be Selling Banned Weapons In UK
Around the Net In MAD London, Sean Hargrave - Monday, July 16, 2018
Its World Cup adverts featured football stars who were not at t ...
- Nike Guaranteed To Lift The World Cup Trophy
Around the Net In MAD London, Sean Hargrave - Thursday, July 12, 2018
"Campaign" makes the point that although Adidas is the World Cup sponso ...
- England Quarter Final Victory Watched By Nearly 20m
Around the Net In MAD London, Sean Hargrave - Tuesday, July 10, 2018
England's victory against Sweden on Saturday took a massive 87.7% share ...
- 'Campaign' Assesses The Impact Of World Cup Victory
Around the Net In MAD London, Sean Hargrave - Friday, July 6, 2018
If it all goes pear-shaped in tomorrow's quarter-final game for England again ...
- England World Cup Shootout Nets 24m Viewers
Around the Net In MAD London, Sean Hargrave - Thursday, July 5, 2018
It may not come as a huge surprise, but the game everyo ...
- Ronalda And Messi Square Up In The Social World Cup League Table
Around the Net In MAD London, Sean Hargrave - Wednesday, June 27, 2018
Forget the sponsors -- the real World Cup battle is heating ...
- TV Reigns, But Mobile World Cup Viewing Set To Double Since 2014
Around the Net In MAD London, Sean Hargrave - Thursday, June 14, 2018
Although nearly two in three -- 62% -- will watch World C ...
- Two In Three To Watch World Cup At Home And Think The Ads Are Rubbish
Around the Net In MAD London, Sean Hargrave - Wednesday, June 13, 2018
Research from GlobalWebIndex suggests nearly two in three fans will watch Engla ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on ...
- La Liga Eavesdropped On App Users To Tackle Piracy
Around the Net In MAD London, Sean Hargrave - Tuesday, June 12, 2018
The Spanish top football league organisation, La Liga, has admitted that ...