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The Furore Around Paddy Power's Football Kit Spoof

Marketing Week is covering the furore stirred up by gambling company, Paddy Power last week as its unveiled a spoof version of the home kit for the football team it sponsors, Huddersfield Town. The photos showed the sponsor's name in a huge sash across the shirt. A couple of days later Paddy Power revealed that kits should not be sponsored and so would not put its brand on the shirt.

Read the whole story at Marketing Week »

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