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BT Signs GBP50m England Sponsorship Deal

BT has signed a five year deal, worth GBP50m, to sponsor all 28 England football teams. Marketing Week claims the sponsorship is designed to give the telecoms company purpose and not be what it calls an "ornamental" brand. The deal comes just in time for the women's World Cup in France and the men's Nations League games in Portugal this month.

Read the whole story at Marketing Week »

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