- A Potential New NFL Move: Each Team Going D2C For TV
TV Watch, Wayne Friedman - Thursday, December 5, 2019
For many, pooling NFL TV negotiations plays at the fringes of ...
- Irish Spring Celebrates College Football Rivalries
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Former pro linebacker and Michigan alumnus Dhani Jones will be in A ...
- Fox Sells Out In-Game Super Bowl Units, Higher Ad Rates Too
Television News Daily, Wayne Friedman - Monday, November 25, 2019
Fox Television Network has sold out Super Bowl in-game TV ad invento ...
- Politics Actually More Partisan Than Team Sport, Albeit Less So For Men
Marketing Politics Weekly, Joe Mandese - Friday, November 22, 2019
The current divisive state of partisan American politics is often compared ...
- Fewer Broadcast Prime-Time Shows With 10 Million-Plus Viewers This Season
Television News Daily, Wayne Friedman - Monday, November 18, 2019
Analysis of longer time-shifted availability of network prime-time shows up to ...
- BT Extends Champions And Europa League Rights To 2025
Around the Net In MAD London, Sean Hargrave - Monday, November 18, 2019
BT has paid GBP1.2bn to extend its rights for Champions League a ...
- NFL Will Remain Important To Broadcast TV And ViacomCBS
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Highly rated NFL programming, which is critical to many big TV network ...
- NFL's 10 Weeks: Viewership Up 5%, Geico, Verizon Are Top NFL Marketers
Television News Daily, Wayne Friedman - Friday, November 15, 2019
Looking at all regular-season games on five networks, the average Nielsen viewersh ...
- Fox Sports: 80% Of Super Bowl Spots Sold, At Record Prices
Digital News Daily, Karlene Lukovitz - Friday, November 15, 2019
One fewer ad break per quarter than in past games is drivi ...
- Sleep Number Content Draws Customers In
The MediaPost Cases, Nina Lentini - Tuesday, November 5, 2019
Sleep Number, which produces adjustable and smart beds, was creating short-form vide ...
- NFL Must Approve Energy Drink Ads
TV Watch, Wayne Friedman - Wednesday, November 6, 2019
The NFL says energy-drink ads cannot imply improved athletic performance; nor wi ...
- Sleep Number Uses Content To Draw Customers In
The MediaPost Cases, Nina Lentini - Friday, October 25, 2019
I t developed longer-form branded content with a three-part series about play ...
- Two Warring 'WAGs' Have Achieved In The US Where British Soccer Stars Have Failed
Around the Net In MAD London, Sean Hargrave - Tuesday, October 15, 2019
"The Independent" is taking a lighthearted approach to the Twitter war betwe ...
- NFL Viewing Up 6% After 5 Weeks, 'Thursday Night Football' Rises 16%
Television News Daily, Wayne Friedman - Friday, October 11, 2019
The first five weeks of this year, the NFL continues to s ...
- Sports Fantasy TV Spend Higher As The NFL Season Kicks Off
Television News Daily, Wayne Friedman - Thursday, October 10, 2019
FanDuel and DraftKings have placed more commercial airings with estimated higher nation ...
- Social Media Nation Divided On Ellen, Bush Football Fun
TVBlog, Adam Buckman - Thursday, October 10, 2019
Take your pick and choose your side. Like so much else ...
- Former Man United Striker Launches Influencer Platform With Star Ratings
Around the Net In MAD London, Sean Hargrave - Wednesday, October 2, 2019
Former Manchester United striker Louis Saha has co-launched an influencer agency th ...
- Millennials And Women's Soccer Fuel Online Video Growth
London Blog, Sean Hargrave - Monday, September 30, 2019
The latest figures also show that younger audiences are tuning in f ...
- Liverpool FC Barred From Trademarking 'Liverpool'
Around the Net In MAD London, Sean Hargrave - Friday, September 27, 2019
Liverpool FC has failed in an attempt to trademark the name "Liverpool ...
- IBM Watson Targets Fantasy Football Enthusiasts
Marketing Daily, Tanya Gazdik - Friday, September 20, 2019
The spots close with a fantasy player making strategic decisions based ...
- NFL Season's First Two Weeks Drive 3% More Viewers, 4% Gain In National TV Ad Dollars
Television News Daily, Wayne Friedman - Friday, September 20, 2019
The NFL season's first two weeks are estimated to have pulled ...
- More NFL Fans Move To Streaming Platforms As Season Begins
Television News Daily, Wayne Friedman - Tuesday, September 17, 2019
Among NFL viewers, 58% watched at least one game on streaming platfor ...
- Study: Sports Gamblers Are Big Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, September 11, 2019
Growing interest in legal sports gambling could mean more potential TV viewer ...
- It's Football Sunday: Time To Crack Open A. . . Bon & Viv Hard Seltzer?
Marketing Daily, P.J. Bednarski - Tuesday, September 10, 2019
New ad offers $1,000 to 50 consumers who can honestly say th ...
- AMC Theatres Starts Pilot Program Airing NFL Games
MediaDailyNews, Wayne Friedman - Monday, September 9, 2019
Looking to boost its Sunday afternoon in-theater film business, AMC Theatres televis ...
- NFL, Reddit Partner On 'Ask Me Anything' Series, Advertising
Publishers Daily, Melynda Fuller - Monday, September 9, 2019
The series will feature current and former NFL players, league executives, te ...
- Coca-Cola Signs Up For Euro 2020
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Coca-Cola has signed up sponsor Euro 2020, "Campaign" writes. The drinks bra ...
- Toyota, 'Joker' Big Winners On NFL Kickoff
Marketing Daily, Tanya Gazdik - Sunday, September 8, 2019
Toyota drove the highest share of search engagement in the auto catego ...
- New NFL Season: First Game Scores With Linear TV Viewing Up 14%
Television News Daily, Wayne Friedman - Friday, September 6, 2019
NBC says it had the best viewing results for an NFL kicko ...
- AT&T, Verizon Kick Off NFL Season Of Showcasing 5G
Marketing Daily, P.J. Bednarski - Thursday, September 5, 2019
Verizon says it's expanding its footprint to 13 stadiums in time f ...