- Traditional TV Super Bowl Viewing Takes A Hit
Television News Daily, Wayne Friedman - Monday, February 4, 2019
Nielsen says traditional TV viewing came in at 98.2 million viewers ...
- Online Views Of Super Bowl Content Highest In 5 Years
Television News Daily, Wayne Friedman - Thursday, January 31, 2019
Some 36 brands have released 108 pieces of Super Bowl ad creati ...
- Super Bowl Is TV's Last Big Show
TVBlog, Adam Buckman - Friday, February 1, 2019
Another Super Bowl is upon us, and with it comes a nation ...
- Super Bowl Brands Hold Back Pre-Ads/Message Content
Television News Daily, Wayne Friedman - Monday, January 28, 2019
Some 24 brands with 60 pieces of creative have aired on ...
- CBS Tees Up 'World's Best' For Post-Super Bowl Premiere
TVBlog, Adam Buckman - Tuesday, January 29, 2019
CBS will launch a grandiose global talent show following the most grandio ...
- Lexus Makes Light Of NFL 'Roughing' Rule
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
Team One created a long-form video starring Heisman Trophy winner and form ...
- NFL Playoffs Down 5% In Ad Revenues, Viewership Higher
Television News Daily, Wayne Friedman - Monday, January 21, 2019
Across all networks, NFL playoff games and programming amounted to $928.6 millio ...
- Manchester United To Open Experience Centres In China
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
Manchester United is vowing to open three "experience centres" in China befo ...
- Honda, Goodyear, Mitsubishi Get In The (College Bowl Series) Game
Drive Time, Tanya Gazdik - Monday, December 31, 2018
Honda's Rose Parade float will be the first-ever fully replicated parade flo ...
- Consumers May Be Becoming Immune To Pay TV Threats
TV Watch, Wayne Friedman - Monday, December 31, 2018
With new digital video OTT/platforms, will all the turmoil head in ...
- Season-To-Date, NBC Tops Among 18-49 Viewers
Television News Daily, Wayne Friedman - Thursday, December 27, 2018
Through Dec, 23, NBC is earning a 2.1 among 18-49 viewers ...
- NFL Ad Revenues Up Nearly 4% This Fall
Television News Daily, Wayne Friedman - Monday, December 24, 2018
Through December 23, the NFL took in $3.71 billion -- up fr ...
- Chipotle Aims To Bowl Over Football Fans With Float, Free Delivery Promo
Marketing Daily, Karlene Lukovitz - Friday, December 21, 2018
The restaurant chain is pairing a Rose Parade float made of i ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England footba ...
- Nets Post Big Ratings Losses, NFL Continues To Score
Television News Daily, Wayne Friedman - Tuesday, December 11, 2018
November lost a collective 12% for all TV broadcast and cable networ ...
- Are Betting Firms Responsible, Or Scaling Down An Ad War?
London Blog, Sean Hargrave - Friday, December 7, 2018
The rise of mobile led to an ad arms race in bettin ...
- Hyundai Confirms Super Bowl Spot In Works
Marketing Daily, Tanya Gazdik - Monday, December 3, 2018
The automaker is creating a 60-second spot to run in the Sup ...
- Dunkin' Launches Endorsement Deal With Giants' Barkley
Marketing Daily, Karlene Lukovitz - Thursday, November 29, 2018
Year-long deal will span a series of campaigns within the New Yo ...
- NFL Season-To-Date Ratings Continue To Climb
Television News Daily, Wayne Friedman - Thursday, November 29, 2018
NFL TV games' viewership keeps rising -- now up 5% through we ...
- NFL's TV Ratings Score 3% Uptick
Television News Daily, Wayne Friedman - Wednesday, November 21, 2018
TV ratings for the NFL continue to improve -- a reversal ...
- Bud Light To Serve Fresh 'Dilly Dilly' For Thanksgiving
Marketing Daily, Karlene Lukovitz - Wednesday, November 21, 2018
Latest ad in the trendy campaign will bow during the holiday's footba ...
- Amazon Explores Buying Fox's Regional Sports Networks
Television News Daily, Wayne Friedman - Tuesday, November 20, 2018
CNBC reports Amazon is looking to make a bid on those network ...
- Sky's EFL Deal Leaves Some Football Clubs Unhappy
Around the Net In MAD London, Sean Hargrave - Tuesday, November 20, 2018
Sky has agreed a five-year GBP595m deal with the English Football Leag ...
- Amazon's 'Thursday Night Football' Stream Up 22%
Digital News Daily, Alex Weprin - Friday, November 16, 2018
The double-digit growth is sure to be seen as a positive ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP3 ...
- Discovery Exec Becomes First Female Premier League Chief Exec
Around the Net In MAD London, Sean Hargrave - Wednesday, November 14, 2018
The most powerful man in English football is set to be, ...
- NFL Viewership Is Back. Will TV Advertisers Play Ball?
TV Watch, Wayne Friedman - Friday, November 9, 2018
CBS says its Sunday afternoon games are up 3% versus a ye ...
- NFL Ad Revenues Up 4%, But Season Performance Still Uncertain
Television News Daily, Wayne Friedman - Friday, November 2, 2018
Ad revenues from NFL programming on CBS, NBC, ESPN, Fox and t ...
- Dying For Football At Maryland
MediaDailyNews, George Simpson - Thursday, November 1, 2018
College programs will talk about "erring on the side of safety" ...
- Detroit Pistons: Using Data To Give Your Emails (And Planning) An Advantage
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Google Map in the email shows live traffic going to a ...