The NFL has inked a multiyear deal with Rocket Mortgage by Quicken Loans, naming it the NFL’s first official mortgage sponsor. The sponsorship starts with Super Bowl LIV, during which the
company will oversee a Rocket Mortgage Super Bowl Squares Sweepstakes, offering more than $1 million. Quicken Loans, originally Rock Financial, was founded in 1985 by Dan Gilbert, majority owner of
the NBA’s Cleveland Cavaliers.
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