- Tony The Tiger Suits Up For The Sun Bowl
Mediapsssst, Richard Whitman - Tuesday, August 20, 2019
Call it The Tony The Tiger Sun Bowl going forward. It's sa ...
- Premier League Sets New Record For Shirt Sponsorships
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Premier League football clubs set a new record last season for shi ...
- Paddy Power Takes 'Save Our Shirt' Campaign To Scotland
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Paddy Power's "Save Our Shirt" campaign has moved north of the bord ...
- The Furore Around Paddy Power's Football Kit Spoof
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
"Marketing Week" is covering the furore stirred up by gambling company, Pad ...
- Juventus Will Not Appear In FIFA 20
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Any marketing execs about to pre-order FIFA 20 might need to kn ...
- Cricket's Problem Goes Beyond A TV Paywall
London Blog, Sean Hargrave - Tuesday, July 16, 2019
England's World Cup victory was exhilarating, but still more people watched Wimbledo ...
- Medical Device Company Enlists Football Icon Joe Montana
Marketing Daily, Tanya Gazdik - Thursday, July 11, 2019
The four-time Super Bowl champion continues to feel the physical effects ...
- Women's World Cup Final Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, July 9, 2019
Roughly twice as many Brits tuned into Sunday's Women's World Cup fin ...
- Arsenal New Kit Launch Campaign Backfires
Around the Net In MAD London, Sean Hargrave - Wednesday, July 3, 2019
When personalisation goes wrong, it can be very embarrassing, as Arsenal c ...
- England Women's Quarter Final Victory Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
England Women's World Cup quarter final was always expected to break ...
- Nike Is Winning The Women's World Cup, Ad Research Shows
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Nike's "Don't Change Your Dream, Change The World" television ad has be ...
- Women's World Cup Ads Fail The Branding Test
Around the Net In MAD London, Sean Hargrave - Monday, July 1, 2019
Kantar has told "Campaign" that the raft of advertisers trying to associa ...
- Women's World Cup Ads Are Too 'Woke' To Engage
London Blog, Sean Hargrave - Monday, July 1, 2019
Spots are failing because they focus on issues rather than the f ...
- Forget Stereotypes - Male Viewers Are Setting New Records For Women's Football
London Blog, Sean Hargrave - Thursday, June 27, 2019
Thought the Lionesses were being roared on by women? Think again. T ...
- Lionesses Set Another Record With 6.1m Audience For Cameroon Victory
Around the Net In MAD London, Sean Hargrave - Tuesday, June 25, 2019
England's women's football team has set another record as 6.9m tuned ...
- Premier League Selects FCB Inferno For Creative
Around the Net In MAD London, Sean Hargrave - Thursday, June 13, 2019
The Premier League has appointed FCB Inferno as its creative agency, "Campaig ...
- England And Scotland's Women's World Cup Opener Sets New TV Record
Around the Net In MAD London, Sean Hargrave - Tuesday, June 11, 2019
The England vs Scotland Women's World Cup opening game on Sunday nig ...
- BT Signs GBP50m England Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
BT has signed a five-year deal, worth GBP50m, to sponsor all ...
- Mastercard Sponsors Arsenal Women FC
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Mastercard is tapping into the popularity of women's football by announcing maj ...
- How To Market Watford FC If It Wins The FA Cup
Around the Net In MAD London, Sean Hargrave - Friday, May 17, 2019
"Marketing Week" has gone behind the scenes at Watford FC's marketing departme ...
- XFL Signs ABC, ESPN, Fox Cable Nets For New Season
Television News Daily, Wayne Friedman - Monday, May 6, 2019
The league plans to begin play in February 2020, following the collap ...
- XFL Looks For Win Against NFL
TV Watch, Wayne Friedman - Wednesday, April 10, 2019
Who could blame the upstart Alliance of American Football for wanting ...
- Boots Sponsors British And Irish Women's Football Teams
Around the Net In MAD London, Sean Hargrave - Wednesday, April 3, 2019
Boots has announced a sponsorship deal for all four British women's nation ...
- Harry's Signs Up Harry Kane For New Ad
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
"Campaign" reveals that Harry's, the men's grooming brand, has launched an ...
- Manchester City Buys Chinese Football Club
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
Manchester City's owners have sought to gain traction in the Chinese footba ...
- Euro 2020 Could Kick-Start AR On 5G
Around the Net In MAD London, Sean Hargrave - Wednesday, February 20, 2019
"Mobile Marketing" reports that the first 5G experiences for European consumers wi ...
- McClatchy Studios Adds Virtual Reality Component To Series On Texas And Football
Publishers Daily, Sara Guaglione - Monday, February 11, 2019
"All We Got" focuses on the football program at a state-run juveni ...
- For Super Bowl, Live Sports, More On-Air Promos For TV Entertainment Programming
TV Watch, Wayne Friedman - Tuesday, February 12, 2019
The biggest beneficiary of messaging during the game was CBS itself. I ...
- Super Bowl Out-Of-Home Viewing Even With Last Year's Total
Television News Daily, Wayne Friedman - Friday, February 8, 2019
CBS posted lower traditional TV viewing for "Super Bowl Llll" versus 2018 ...
- Super Bowl's In-Game Ad Revenues Drop
Television News Daily, Wayne Friedman - Monday, February 4, 2019
In-game ad revenue sank 5% from $408 million a year ago ...