- NFL Kickoff Game Reaps 'Double Digit' Ad Gain
Television News Daily, Wayne Friedman - Friday, September 11, 2020
Signaling a strong return for the NFL season, NBC Sports says Thursd ...
- Mahomes Will Play In The NFL Season Opener, Star In One Of Its Ads
Mediapsssst, Richard Whitman - Thursday, September 10, 2020
The spot, entitled "Rising Into Something Greater," is inspired by the lo ...
- NFL Rights Fees For TV Networks Could Soar, To See A 57% Hike: Analyst
Television News Daily, Wayne Friedman - Thursday, September 10, 2020
Driven by network tv's growing dependence on NFL programming, rights fees cou ...
- Now It's NFL's Turn To Come Back Amid COVID-19 Pandemic
TVBlog, Adam Buckman - Friday, September 11, 2020
TV's biggest attraction comes back in earnest this weekend surrounded by questi ...
- Hut 1! Sniff 2! Babe Wine Offers Football-Themed Candles, Including 'Jock Strap''
Marketing Daily, P.J. Bednarski - Wednesday, September 9, 2020
Brand aims "to enhance the at-home game day experience through scents that' ...
- Nissan, Hyundai Return To Football, Whatever The Season Might Bring
Marketing Daily - Top of the News, Tanya Gazdik - Thursday, September 10, 2020
"College sports is the largest area of Nissan's annual media spend," accordi ...
- Pepsi Highlights NFL Fan Stories
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"While things may look different this year, fans still share an unapologet ...
- Belichick Does His First TV Commercial Work For Subway
MAD, Steve McClellan - Tuesday, September 1, 2020
The ads are part of the food chain's new "Footlong Season" campai ...
- Progressive Returns With NFL-Themed Creative
Marketing Daily, Tanya Gazdik - Wednesday, September 2, 2020
"Viewers will still enjoy relatable situations off the field regardless of wh ...
- Punt, Pass Or Block: What If The Biggest TV Show Of The Year Doesn't Have A Live Audience?
TV Watch, Wayne Friedman - Wednesday, August 19, 2020
In a pandemic, everything changes, including the ads, engagement and half-time sh ...
- Good Man Brand Optimizes For ROSI (Return On Social Investment)
Brand Insider Podcast, Steve Smith - Friday, August 14, 2020
From its founding in 2016, the company aimed to grow social capit ...
- The XFL Bought By Dwayne Johnson Group For $15M, Avoids Bankruptcy
Television News Daily, Wayne Friedman - Monday, August 3, 2020
The alternative professional football league, which filed bankruptcy proceedings earlier this yea ...
- Starved For Inspiration? GoDaddy Launches Podcast Series With A Positive Vibe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
The podcast series features people talking about what it takes to ...
- BLM: Which Ads Resonate Most With Consumers?
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 28, 2020
Data from Unruly will help marketers better understand the role and impa ...
- Tongal Community Sets Out To Help Washington D.C.'s NFL Team Rebrand
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 24, 2020
Content creation studio Tongal has launched a search to help rename Washingt ...
- NOM Names Brian Atwood, Veteran Ad Exec, To CEO
Data & Programmatic Insider, Laurie Sullivan - Monday, July 20, 2020
The amount of risky content served on platforms continues to force so ...
- More Americans Support BLM, NFL Players Taking A Knee During Anthem
Research Intelligencer, Joe Mandese - Thursday, June 11, 2020
A plurality of Americans -- especially NFL fans -- support more playe ...
- Sports TV Imagery To Change, Impacted By Off-Field Social Unrest
TV Watch, Wayne Friedman - Thursday, June 11, 2020
Wondering how many more pro sport players will be taking a kn ...
- Another Down Broadcast TV Year: Only 15 Of 133 Shows Improved In 2019-2020
Television News Daily, Wayne Friedman - Friday, June 5, 2020
Two big gainers were top-rated "Sunday Night Football" on NBC and "Thursd ...
- Disney: Sports TV Ad Deal-Making Has Begun, 'Multi-Year' Deals Being Completed
Television News Daily, Wayne Friedman - Friday, June 5, 2020
"The sports marketplace has started to move," says Rita Ferro, president, Disn ...
- Virtual NFL Draft Grows 37% To 15.7 Million Viewers
Television News Daily, Wayne Friedman - Friday, April 24, 2020
Sports-starved NFL fans found refuge in this year's NFL Draft on t ...
- 3-Day '2020 NFL Draft' Pulls Double-Digit Hikes In Ad Revenue
Television News Daily, Wayne Friedman - Thursday, April 23, 2020
Instead of its typical live event in Las Vegas, this year's effo ...
- NFL Draft Programming Provides Window Into The Health Of TV Sports
TV Watch, Wayne Friedman - Friday, April 24, 2020
The NFL -- perhaps versus other sports -- will probably make ...
- Linebacker Story Time: Jags Tackle the Crisis
Brand Insider Podcast, Steve Smith - Thursday, April 16, 2020
Even this early in the Covid-19 crisis, we have been hearing ...
- The Silver Lining: A Reset, Not A Rebuild
MediaDailyNews, Frank Papsadore - Wednesday, April 15, 2020
While some advertisers have panicked during the COVID-19 crisis, most advertisers a ...
- The State Of TV Today: Remembrance Of Super Bowls Past
TVBlog, Adam Buckman - Thursday, April 16, 2020
The most conspicuous difference in the TV landscape today during the curre ...
- NFL Delay May Lead 33% Of Cable Subscribers To Cancel
Research Intelligencer, - Monday, April 13, 2020
If the NFL season is postponed, 33% of pay-TV customers said th ...
- After Suspending Its Season, XFL Shuts Operations Completely
Television News Daily, Wayne Friedman - Friday, April 10, 2020
The XFL, moving permanently beyond suspending its initial season, will now sh ...
- Manchester City Searching For New Media Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2020
Manchester City is seeking to replace its media agency PHD Manchester whi ...
- New Football League XFL Stops Its First Season
Television News Daily, Wayne Friedman - Friday, March 20, 2020
The new XFL football league stops after five weeks of games, aft ...