CBS Tees Up 'World's Best' For Post-Super Bowl Premiere

CBS will launch a grandiose global talent show following the most grandiose TV broadcast of the year -- the Super Bowl.

The question is (as it always is): Will viewers stick around after spending most of their Sunday already in front of the TV watching the big game and all the pregame and postgame content?

The answer is not quite yes and not quite no. The fact is, the ratings history of these shows that air just after the postgame coverage indicates that they generally score great ratings.

At the same time, however, these numbers -- which under any normal circumstances on any regular evening would be great -- represent a steep drop-off in viewership from the big game.

That too is not unexpected. No show airing after the Super Bowl should expect to approximate the 100 million-plus viewership of the big game. If they are lucky, these shows might (and often do) draw a fifth or a quarter of that audience.



Even if they draw fewer viewers than that, for the shows that air after the Super Bowl, these numbers are often the best they will ever see.

This year's post-Super Bowl show on this coming Sunday on CBS will be the premiere episode of “The World’s Best,” a new, ambitious talent competition show featuring CBS late-night star James Corden as host and a three-judge panel -- RuPaul, Faith Hill and Drew Barrymore.

These three are styled as the show’s “American” judges, but they will apparently be joined by an array of other judges from around the world who may be more expert in some forms of entertainment from abroad that are not found here.

This show comes from executive producers Mark Burnett and Mike Darnell, two titans of reality television who never exactly think small.

For these post-Super Bowl shows to work, they must draw those people for whom too much television is apparently never enough.

Perhaps after six hours of watching all of the Super Bowl coverage, these people are so exhausted, or have eaten so much, that they lack the energy or ambition needed to not only get up from their seats, but to grasp the remote in their hands and change the channel or turn off the TV altogether. So there they sit.

The post-Super Bowl shows have varied greatly. And once again, Wikipedia is an invaluable resource for stuff like this, including lists of Super Bowl ratings and also the names of all the post-Super Bowl shows and their ratings through the years.

In the early days, three Super Bowls were followed by episodes of “Lassie.” Two other Super Bowls were followed by network coverage of golf tournaments. One Super Bowl was followed by the “GE College Bowl.” Try doing that now!

More recently, here is how some post-Super Bowl shows have fared, compared to the game that preceded them.

In 2016 following Super Bowl 50, a special edition of “The Late Show with Stephen Colbert” on CBS scored a 20.55 (household) rating. The game itself had a 46.6.

Last February, an episode of “This Is Us” on NBC had a 26.98 rating, compared with 43.1 rating for the game itself (won so memorably by the Philadelphia Eagles). Let the record show that the title of this particular episode of “This Is Us” was “Super Bowl Sunday.”

“The World's Best” premieres Sunday night (February 3) following Super Bowl LIII on CBS.

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