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Heineken To Launch Champions League Chatbot
- The Drum, Tuesday, February 14, 2017 8:14 AM
Heineken is set to launch a chatbot it hopes will convince football fans to tune in to the UEFA Champions League (UCL) during its knockout stages as part of its official sponsorship drive. The chatbot will offer fans who turn Champions League matches into social occasions rewards in the form of transportation, food delivery and home cleaning discount codes.
