- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- Slowed Economy Impacts Ad Growth, Agencies Revise Forecasts
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
Another worrisome sign for Adland emerged Friday as the U.S. Commerce Departme ...
- Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Increased traffic across mobile devices in Q2 prompted marketers to spend mo ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Netflix Forecast Promising, Recovers From 2011 Hits
MediaDailyNews, David Goetzl - Friday, July 20, 2012
A new Wall Street report suggests Netflix will lower its forecast ...
- GroupM Revises Ad Forecast Down To 5.1%
MediaDailyNews, Steve McClellan - Thursday, July 19, 2012
The continuing uncertain economic climate in both Europe and the U.S. h ...
- GroupM: Global Digital Ad Forecast To Hit $99 Bil
Online Media Daily, Laurie Sullivan - Thursday, July 19, 2012
GroupM estimates positive growth for digital media. It forecast growth in measur ...
- Mobile Search To Hit $15B In 2017
Online Media Daily, Mark Walsh - Wednesday, July 18, 2012
Juniper Research issued a new forecast Wednesday projecting revenue from mobile sear ...
- Omnicom Reports Revenue Uptick
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Omnicom Group reported a 2.1% gain in revenue for the second quart ...
- Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical
Online Media Daily, Gavin O'Malley - Tuesday, July 3, 2012
Netflix announced that subscribers streamed over 1 billion hours of movies a ...
- UK Digital Ad Spending To Be $8.3 Billion In '12
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
Spending in digital is expected to hit $9.4 billion in 2013, ...