- OpenAI Addresses Monetization, Hires Ad Engineers
MediaDailyNews, Laurie Sullivan - Tuesday, January 27, 2026
AI models have largely been trained on content funded by advertising, a ...
- How Much Sports Can Legacy Networks Add To Prime Time?
TV Watch, Wayne Friedman - Tuesday, January 27, 2026
What if sports becomes even more common - on a daily bas ...
- Microsoft Names 'AI CMO,' Pushes Intelligence Into Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 21, 2026
Microsoft is pushing further into AI and advertising by hiring its fir ...
- If Your Agent Doesn't Read This Blog, We'll Kill It
Media 3.0, Joe Mandese - Tuesday, January 13, 2026
The good news is AI experts don't believe agents will automate readi ...
- Holding Company Of The Year: WPP Media
Agency of the Year, Joe Mandese - Wednesday, January 7, 2026
It may have started with vision and sizzle, but the year evolv ...
- The Good News Is Humans Won 2025, Now For The Bad News
Media 3.0, Roger van der Spek - Wednesday, December 31, 2025
At the end of a year where much of the discourse focus ...
- Beyond Warner Bros. Discovery: What Are The Next Legacy Media Targets?
TV Watch, Wayne Friedman - Wednesday, December 31, 2025
As the linear TV business declines further, should we be thinking abo ...
- Agentic AI For Streaming, Linear Consumers, Platforms: A Battle Brewing?
TV Watch, Wayne Friedman - Tuesday, December 30, 2025
Imagine an AI agent subscribing to and cancelling streaming/linear TV services ...
- 5 Truths From 2025
Media Insider, Steven Rosenbaum - Monday, December 29, 2025
For one: Schools moved faster than governments. In 2025, phone-free school polici ...
- Ads Deplete 'Cognitive Resources,' Why That Should Matter To You
MediaDailyNews, Laurie Sullivan - Friday, December 26, 2025
Tom Chi, founding member of At One Ventures, is the author ...
- How Internet's Underbelly Connects AI Shopping Shift
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 23, 2025
Companies may soon need two sites - a traditional site connecting consume ...
- Firebrand Weiss Sees Town Halls As Future Of CBS News
TVBlog, Adam Buckman - Monday, December 22, 2025
Emboldened by the CBS News special "Town Hall With Erika Kirk," ...
- With WBD's CNN, Paramount Aims To Be In The 'Truth Business'
TV Watch, Wayne Friedman - Wednesday, December 10, 2025
David Ellison said: "We want to build a scaled news service th ...
- Google Eyes Computing Power, Likely Impact On Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, November 21, 2025
Incremental increases in computing and processing power will affect how ads a ...
- Deloitte Predicts Generative AI In Search Will Become 300% More Commonly Used
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 18, 2025
Google released Gemini 3, the latest update to its AI model, ...
- From H2H To A2A, A New Marketing Framework
Media 3.0, Joe Mandese - Monday, November 10, 2025
Agentic media-buying and the race to an A2A marketplace is accelerating fas ...
- Have You Ever Heard Of 'My Terms?' You Will
Media 3.0, Joe Mandese - Wednesday, October 22, 2025
It's the nickname for a new technical standard that promises to revolutioni ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- Movie Tariffs Pose Threat To Studios As They Mull AI-Generated Performers
TV Watch, Wayne Friedman - Tuesday, October 7, 2025
Tariffs will make studios' jobs a lot harder in a transitioning mov ...
- When Did The Future Become So Scary?
Media Insider, Gord Hotchkiss - Tuesday, September 30, 2025
In the '60s, the future was going to be a utopian pla ...
- Live-ish From Varick Street, A New Time-Shiftable Advertising Playbook
Planning & Buying Insider, Joe Mandese - Wednesday, September 24, 2025
Horizon Media just dropped new research redefining what it means to ...
- News/Media Alliance Opposes Text, Data-Mining Exception For Australian Tech Firms
Publishers Daily, Ray Schultz - Wednesday, September 24, 2025
Such an exception would move Australia further away from the United Sta ...
- On The Road To 2030, Have You Given Your Palm Print To Whole Foods Yet?
Media 3.0, Joe Mandese - Friday, September 12, 2025
That's how WPP Media's Kate Scott-Dawkins responded when I asked if ...
- WPP Media Report Predicts Increase In Biometric Data, Agentic Ads In 2030
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 9, 2025
WPP Media's updated Advertising in 2030 report highlights trends as well ...
- 3.know: A Conversation With Mix Modeling Pioneer Ed Dittus
Media 3.0, Joe Mandese - Monday, August 25, 2025
"All those moments will be lost in time like tears in rain ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- The Mother Of All Superintelligence Safeguards
Media 3.0, Laurie Sullivan - Thursday, August 14, 2025
Nobel Prize-winning "godfather of AI" Geoffrey Hinton proposed earlier this week th ...
- How Digital Ads Survive An AI-Created Short-Term Dystopia
Performance Marketing Insider, Laurie Sullivan - Monday, August 11, 2025
Mo Gawdat, futurologist and former chief business officer for Google X a ...
- Future Of Public TV, Radio Threatened By CPB Shutdown
TVBlog, Adam Buckman - Tuesday, August 5, 2025
Some, if not many, of PBS's approximately 350 local station affiliates opera ...
- Legacy Headache: Big Tech Not Buying Linear TV Networks Anytime Soon
TV Watch, Wayne Friedman - Monday, August 4, 2025
Google, Meta Platforms, Microsoft, Apple and Amazon are not in the hu ...