- HBO Touts 24/7 With Major League Gaming
Marketing Daily, - Tuesday, September 29, 2009
Major League Gaming, a video game league, and HBO Sports are launchi ...
- Namco Bandai Taps Double Fusion For In-Game Ads
Online Media Daily, - Monday, September 28, 2009
Game publisher Namco Bandai Games America has selected Double Fusion as i ...
- AdMob Gets Exclusive Deal For 'Tap Tap Revenge'
Online Media Daily, - Monday, September 28, 2009
AdMob has struck a deal with app developer Tapulous to be t ...
- Visa Launches Educational Video Game
Marketing Daily, Tanya Gazdik - Wednesday, September 23, 2009
Jason Alderman, director, financial education at Visa, says the company is buyi ...
- Word Of Mouth Best Way To Reach Gamers
Marketing Daily, Aaron Baar - Monday, September 21, 2009
For all of the advertising, guerrilla marketing and other approaches that vid ...
- Learn About Game Marketing From Retailers
Gaming Insider, Josh Lovison - Friday, September 18, 2009
There's a recent trend among video game retailers that's worthy of no ...
- Online Game Helps Launch Designer's Walmart Line
Marketing Daily, - Wednesday, September 16, 2009
Norma Kamali is unveiling her Norma Kamali for Walmart Spring 2010 li ...
- Metacafe Adds Video Game Hub
Online Media Daily, Mark Walsh - Tuesday, September 15, 2009
Video site Metacafe has launched a video games hub featuring trailers, review ...
- How To Get Into Advergaming
Gaming Insider, Shankar Gupta - Monday, September 14, 2009
While it would be great to see an uptick in quality brand ...
- Vision Quest
Media Magazine, Justin Warner - Tuesday, July 14, 2009
Video games have taken quite a beating from social science researchers: Pa ...
- Innovation Happens Outside The Box
Gaming Insider, Josh Lovison - Friday, September 4, 2009
Some of the most innovative games over the past two years ha ...
- Why A Government Ratings System Would Be Less Than Grade AA
Gaming Insider, Shankar Gupta - Tuesday, September 1, 2009
Every once in a while, the specter of universal ratings for multip ...
- Doritos Expands Video Game Emphasis
Marketing Daily, Karlene Lukovitz - Monday, August 31, 2009
The Unlock Xbox contest offers video game enthusiasts the opportunity to desi ...
- CDC: Gamers At Risk For Health Problems, Dream Pharma Target Market
Online Media Daily, Laurie Sullivan - Tuesday, August 25, 2009
Media buyers for health-related brands may want to reconsider ad slots boug ...
- How To Avoid Outrage For In-Game Ads
Gaming Insider, Josh Lovison - Friday, August 21, 2009
Last week, my fellow columnist Shankar Gupta noted the loading time debac ...
- Video-Game Consoles Need Price Cuts, Analysts Say
Around the Net In Brand Marketing, Thom Forbes - Tuesday, August 18, 2009
...
- Rationale For Online Gaming
Research Brief, Jack Loechner - Monday, August 17, 2009
At the Casual Connect conference in Seattle, WorldWinner a provider of onli ...
- Players TKO In-Game Ads
Gaming Insider, Shankar Gupta - Friday, August 14, 2009
In-game ads are a relatively new online ad option, and so t ...
- Cadbury's Stride Rescues Video Game Arcades
Marketing Daily, - Tuesday, August 11, 2009
Cadbury's Stride gum is looking to rescue the old-school video game arca ...
- EA Revamps Its Site For More 'Immersive' Gaming Experience
Marketing Daily, Aaron Baar - Monday, August 10, 2009
Gamers are heading online for more than just information these days. They' ...
- EA: A Market Trend?
Gaming Insider, Josh Lovison - Friday, August 7, 2009
Electronic Arts is shaking things up and leading by example. The vid ...
- Sega Launches Largest Hispanic Effort For Wii Title
Marketing Daily, Aaron Baar - Saturday, August 1, 2009
The marketing effort includes print advertisements in Hispanic publications such as Latin ...
- EA Bombs With 'Lust'-Driven Promo
Gaming Insider, Shankar Gupta - Friday, July 31, 2009
"No one ever went broke underestimating the intelligence of the American people ...
- L.L.Bean Goes Mobile With 'Moosentration'
Marketing Daily, Tanya Gazdik - Thursday, July 30, 2009
The game features three skill levels, 24 game variations and eight pictur ...
- XBox Adding Twitter, Facebook Functionality
Around the Net In Online Marketing, Gavin O'Malley - Thursday, July 30, 2009
...
- Will MySpace Get Game?
On Media, Diane Mermigas - Friday, July 24, 2009
The tactical maneuvers Jonathan Miller must make to get MySpace on t ...
- MySpace to Move into Video Games
Around the Net In Online Marketing, Ross Fadner - Friday, July 24, 2009
Reuters reports that News Corp. is planning to reposition MySpace, the Web' ...
- In The Crowd We Trust
Gaming Insider, Josh Lovison - Friday, July 24, 2009
I like Valve. The development company is one of the major reaso ...
- 25 Years Ago, Tetris Paved The Way We Now Digest News (AKA 'The Stream')
Online Spin, dave.b , Max Kalehoff - Friday, July 24, 2009
This year marks the 25th anniversary of Tetris, perhaps the simplest, mo ...
- Rock Band Goes Country
Marketing Daily, - Wednesday, July 22, 2009
The popular video game franchise is releasing a "track pack" of count ...