Cadbury's Stride gum is looking to rescue the old-school video game arcade with a new "Save the Arcades" program.
The brand has targeted four arcades -- in Austin, Texas.; DeKalb, Ill.; San
Rafael, Calif., and Nashville, Tenn. -- and is encouraging consumers to log on to www.savethearcades.com, play a game and donate the points to one of the four arcades.
The arcade with the most
points at the end of the promotion will receive $25,000.--Aaron Baar